A data management platform for you.
A better experience for them.
You have data. Lots of it. Probably more than you know what to do with. And unless you have a strong data management platform (DMP), you can’t do anything with it. To fix this, you’ll need to put a "play" button on your data and make it work for you. When you do that, your customers will be delighted. Because with the right DMP, you can stop targeting devices — and start targeting people.
Reaching devices is easy. Reaching customers' hearts is hard.
It's not good enough anymore to market to devices. It's time to start marketing to the people behind them. Whether you're sending emails, customized web pages, or personalized ads, you shouldn't want to send them just because your customers are there — you want the experience to be relevant to what they're doing, where they are, and what they want.
Know and target your audience.
Bring all your data together to get a 360-degree view of your customer. Then put the "play" button on these insights.
Efficiently reach audiences across channels.
Combine your second- and third-party data with your customer relationship management system to reach customers at scale.
Know the people behind the devices.
Power relevant experiences across every touchpoint in the customer journey, from in-store and in-home to digital environments.
How top brands are succeeding with a data management platform.
Set sail for unique and memorable experiences.
Princess Cruises wanted to create memorable experiences from start to finish. By using their data to produce new messaging, they're entertaining new audiences on a more personal level than ever before.
Start streaming personalized cross-channel experiences.
Nearly three-quarters of Sky UK's customers use more than three channels to interact with them. As they embraced their customer data, Sky UK was able to deliver superior cross-channel experiences, engaging with all their customers when and where they are.
Dial into relevant customer experiences.
T-Mobile recognized that the customer is everything. So they revamped their strategy to center everything around the customer. Now, they're showing their customers how much they care by using real-time insights to serve up relevant, personalized experiences.
Let us introduce you to the people behind your audiences.
We help you really get to know your audience by giving you the platform you need to manage all your data in one place. Adobe Audience Manager is a DMP that lets you get a complete view of your audience so you can identify the most valuable segments. That way, you can target these segments across any digital channel, delivering stunning personalized experiences along the way.
See the power of data management and how you can get started.
Discover what makes a great DMP. Then go find one.
Choosing the right technology to add to your marketing stack is one of the most important decisions you can make. But it can also be daunting. With different vendors offering different things, it’s difficult to get a holistic picture. That’s why we’ve created a buyer’s guide with everything you need to make an informed decision in your search for a data management platform (DMP).