Ad sales acceleration.
Connecting advertisers with more detailed audiences.
Top challenges that keep you from maximizing ad revenue.
Media companies need to provide better experiences to ad-weary consumers.
Ad-blocking software was present on 615 million devices globally at the end of 2016. 1
Netflix, an ad-free media streaming service, has over 50 million U.S. subscribers — more than the total number of customers for the country’s six largest cable companies combined. 2
Capture the audience insights your advertisers need.
Ad sales acceleration = Generating better yield from your ad inventory by using deep insights about audience attributes, behavior, and demographics.
The Adobe advantage
Technology to deliver the ad experience your customers want.
Our tools help you easily combine and access first-, second-, and third-party audience data for deep insights beyond age and gender demographics or content affinity. You can capture viewer consumption data across devices and tie people and households to devices with a mix of deterministic and probabilistic data sets.
Machine learning from Adobe Sensei uses your data to create audience segments that are optimized to deliver against demographics measured by third parties. You can easily activate those segments through your video ad server across virtually every device. With built-in analytics, audience management, dynamic ad insertion, and a programmatic ad platform, we help you influence the factors that will increase your ad revenue. Also, we can simplify how you access programmatic purchases and how you share data with your advertisers because many of them are Adobe Experience Cloud users, too.
“By continuing to make our websites relevant for audiences and advertisers, we’re in a strong position to keep our top spot as New Zealand’s leading news website.”
With Adobe, Fairfax Media was able to:
- Combine online and offline audience data to develop unique, high-value audience segments
Increased response rate by 300% for an insurer
Increased customer acquisition by 50% with newsletter ads
Increased conversion by 10% for a finance advertiser
- Grow from fifth largest to second largest website in New Zealand