Identifying the right data to find your best customers.
“I’m just not sure I’m targeting the best audiences and channels.”
“I know my media spend is not as optimized as it should be for maximum ROI.”
Top roadblocks to identifying your best customers.
If you need better customer intelligence, you’re not alone.
64% of marketers say they need better data for prospecting...
…and 56% report having inaccurate data.
Know your best customers with data-rich audience prospecting.
Audience prospecting = Using current and complete customer data to optimize your efforts to identify and market to high-value customers.
meaningful audience segments based on rich data.
The right audience, the right channel, the right message.
The Adobe advantage
Mining a wealth of audience data with Adobe.
“Every unique individual that we try to reach on this planet has a unique ad that will work best for them. We are going to move towards more specific audience targeting, more individual communications, more individual storytelling.”
With Adobe audience prospecting tools, Princess Cruises is able to:
- Reduce costs by identifying and targeting specific audiences
- Integrate data from multiple teams and sources for customer insights
- Achieve high returns on campaigns with personalized experiences