You need new customers — without new budget.
“I need better customer data for lead generation and retargeting campaigns.” You need a way to include insights from campaign data in order to build personalized experiences that will attract high-value prospects.
Four challenges that keep you from attracting the best new customers:
For more customers, think data.
44% admit issues with their own data — it’s inaccurate, old, or conflicting.
41% say they have issues with marketing technology — it’s slow to match data, has insufficient capabilities, or is disconnected.
Learn to read the clues your customers leave behind.
Customer acquisition = Accelerating your ability to move more of the right people to complete a transaction, by capturing online behavior, creating audience segments with high lifetime value, and delivering dynamic cross-channel offers.
Targeting unified audience segments from multiple data sources.
Tracking digital behavior to enrich audience segments and improve targeting.
Delivering dynamic ads across all relevant touchpoints for true omnichannel advertising.
Attributing impact to optimize your budget across all channels.
The Adobe advantage
Increase customer acquisition with Adobe.
By starting with the right analytics platform, we can help you identify new or anonymous visitors to your sites. You can collect the interaction data and behavior of those visitors through analytics technology, allowing you to better identify the visitors and their preferences.
Identify highly qualified prospects faster in just four steps:
online behavior and use it to build segments and create offers.
audience segments from your unified data, enriched with supplemental data.
the right offers in real time across channels.
CLOSE THE LOOP
by optimizing channels, data and creative for more relevant advertising experiences.
“Because we can see how successful our campaigns are, we know which ones are best at encouraging customers to book on our website instead of other channels.”
With Adobe-powered customer acquisition strategies, WestJet saw these results:
- 40% less time supporting search engine marketing
- Overall costs for weekend campaigns dropped by 14%
- More conversions due to tailored content and retargeting campaigns
- An understanding of what customers want based on cross-channel data