Mobile app engagement.
Everyone has an app.
“I can’t get people to download my app.”
“I don’t have the data I need to know how to increase in-app conversions.”
Roadblocks to effective mobile app engagement.
Apps come, apps go. Only the best survive.
Only the top 20% of apps see significant growth. They have:
62% YoY increase in app launches.
41% YoY increase in app installs.
On average, 5 out of 10 apps are used fewer than 10 times. Top reasons users delete a mobile app:
44% say it isn’t useful.
23% say it didn’t work.
Elevate your app with mobile engagement.
Mobile app engagement = the ability to acquire and engage loyal users with timely, personalized, relevant experiences — while proving the return on your mobile app investment.
Deliver responsive, mobile-first experiences.
Provide brand consistency with other channels.
Take advantage of mobile benefits, like geolocation.
Simplify transactions with features like mobile payment.
Re-engage customers with messaging and linking features.
With better mobile app engagement your business can:
the number of daily active users.
app deletions, dormancy, and user attrition.
media spend by tracking effective acquisition channels.
mobile app ROI, including acquisition costs, customer lifetime value, and user retention rates.
The Adobe advantage
Ignite customer engagement with an end-to-end mobile solution.
Features like targeted push notifications, support for rich media, and in-app messaging help you personalize your communications and reach the right people with the right content at the right times. This helps your brand stay top-of-mind and relevant with your most valuable customers.
Best of all, bringing the full suite of mobile development tools under one roof means a common interface, centralized data, and communication between tools. No more learning dozens of systems in a vain effort to make your ecosystem play nicely. Now you can measure, analyze, test, update, and publish all from the same platform with components that integrate seamlessly to create amazing customer experiences.
Acquire high-value customers.
Identify the most effective paid, owned, and earned media channels to acquire high-value mobile customers, and direct them to the right content in your app.
Use the Adobe Mobile SDK, artificial intelligence and machine learning powered by Adobe Sensei, and a unified platform to automate mobile experiences at scale.
Engage and retain customers.
Deliver compelling, contextually relevant moments that engage and retain mobile customers — and orchestrate those experiences across channels.
Deliver effective mobile experiences by segmenting audiences and using personalization and location intelligence.
Obtain deep insights.
Integrate data for a single view of your customers and deliver intelligent mobile experiences in real time.
“Fans are very passionate; they’re very engaged with their team and their moments, and we want to get all of those moments to them as quickly, as easily, and in the highest quality possible.”
Adobe’s mobile app engagement solution helped MLB Advanced Media:
- Increase subscription conversions by 35 percent
- Convert 82 percent of trial subscribers to paid subscribers
- Increase average in-app time spent from 7.1 to 8.3 minutes