Real-time interaction management.
Creating perfect experiences on the right channels, just in time.
“I have to manage an overwhelming numbers of channels.”
“I have too many manual processes to be able to respond to customers in real time.”
4 roadblocks to responding to your customers’ real-time needs:
Digital marketers struggle to deliver real-time experiences.
Only 12% of companies have a single customer view to help them identify the same people on multiple channels.
Only 8% have the automation capabilities necessary to make data-driven marketing decisions in real time.
The right time for digital customer interactions is real time.
Real-time interaction management = the ability to automatically deliver the next-best experience to each customer — no matter where or how the engagement is initiated.
all your data to interpret customer needs.
in real time the ideal content and offer for every customer.
personalized, meaningful experiences that match the channel and device.
performance and attribution data for all channels in one place.
The Adobe advantage
Analyze data and optimize campaigns in no time.
A/B testing allows you to quickly iterate content for ongoing improvement. At the same time, predefined rules match the right content to customers at the right touchpoint. The best content is then dynamically served in real time.
- Understand your customers intimately across channels and devices.
- Factor in the context and timing of customer interactions with your organization.
- Serve content with confidence and without having to supervise each interaction.
- Optimize content and offers for the greatest impact on the customer — and your bottom line.
“Adobe differs from RTIM vendors with centralized real-time decision engines, as it integrates functionality from its marketing, analytics, and advertising cloud portfolios to enable RTIM on a channel-by-channel basis.”
“Adobe…helps us create thoughtful conversations with customers, for everyone’s benefit. Our customers are more loyal and engage with us more frequently.”
Eurobet uses real-time interaction management from Adobe to:
- Boost cross-sell and upsell campaign conversions by 20%
- Reduce customer turnover by 3%
- Improve market ranking for sports betting volume from sixth to second
- Initiate content and campaign changes at an increased rate