Captivating your best audiences.
“I don’t have the information I need to engage the people who will bring the most value.”
“I know I’m leaving money on the table when my audiences aren’t engaged.”
Barriers to activating the right audiences.
Challenges of defining and engaging high-value audience segments.
60% of organizations say the online-offline data divide still exists.
83% of companies have difficulty merging siloed data points.
Unify data to know what your audience wants.
Audience activation = The act of powerfully engaging high-value audience segments by using real-time audience data gathered across devices and channels and made available to all departments within brands to deliver personalized and relevant experiences.
data signals and aggregate them into targetable audience profiles.
Activating audiences begins with understanding who they are.
The Adobe advantage
A data-driven approach to engaging your best customers.
Our industry-leading solutions let you measure fragmented audiences on whatever screens and channels your customers use, providing complete audience descriptions that you can act on with confidence. We also make it easy to share this data consistently across your enterprise, so you can coordinate cross-department and cross-channel campaigns by customer segment, ensuring the same personalized messaging across all touchpoints.
“Seventy-one percent of our customers engage with us through at least three channels, whether that’s by phone, in a store, or online. We need to connect all of these touchpoints into a single customer profile.”
With Adobe-powered audience activation, Sky is able to:
- Integrate digital marketing tools for actionable customer data
- Improve monetary returns with personalized experiences
- Understand customer preferences on an individual level
- Use customer intelligence to integrate campaigns across channels