The experience platform for the experience business.

Adobe Experience Platform was built from the ground up with one purpose — making world-class experiences. That means no more duct tape and baling wire. Bring your data and content into one place so it can work together to make your best customer experience a reality.

What is Adobe Experience Platform?

Adobe Experience Platform weaves all your critical customer data together in real time. Not just CRM or other first-party data. All of it — behavioral, transactional, financial, operational, and third-party data. Bring in your data, standardize it, make it smarter, and act on it across channels. So you can see what your customer wants right now and build experiences to match.

Experience Platform in Action

Adobe Experience Platform comes with a wide range of powerful features that help you reimagine customer experience management.

Build an Enterprise Data Pipeline

Centralize data from all sources, including Adobe Experience Cloud, CRM, ERP, commerce, sales, product usage, and more. Features include the following:

Robust Data Ingestion

Robust Data Ingestion
Use Adobe Experience Platform Data Ingestion to batch and stream data from Adobe solutions and third parties.

Tag and SDK Management

Tag and SDK Management
Adobe Experience Platform Launch lets you collect data and deploy applications across your sites and mobile apps.
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Tag Auditing

Tag Auditing
With Adobe Experience Platform Auditor and the browser extension, you can automate live audits of your tag implementations.
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Location-Based Data Processing

Location-Based Data Processing
Adobe Experience Platform Location Service makes it easy to process and use location data to create targeted, geography-based experiences.

Build an Enterprise Data Pipeline
Maintain Standardization and Privacy

Maintain Standardization and Privacy

Standardize data in one data model and take control with native privacy tools to comply with the latest privacy laws and regulations. Features include the following:

Standardized Data

Standardized Data
Experience Data Model creates a standard data schema for Adobe and our partners to use across all data types.
Visit Adobe XDM Github
Visit Microsoft CDM Github

Privacy Control

Privacy Control
Adobe Experience Platform GDPR Service includes an API and a user interface to process GDPR requests and delete requests.
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Standardized Data

Data Governance
With Adobe Experience Platform Governance, you can easily label data so everyone can use it effectively.

Get Insight with Data Science and Analysis

Interpret your data in milliseconds with advanced AI from Adobe Sensei and analyze with a SQL query tool to understand what your customers need right now. Features include the following:

Robust Data Ingestion

SQL Query Tool
With Adobe Experience Platform Query Service, you can perform complex, omnichannel analysis of your data.
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Tag and SDK Management

Flexible Data Model Creation
Using the plug-and-play power of Adobe Experience Platform Data Science Workspace, you can create any data model to meet your company’s needs.  
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Tag Auditing

AI and Machine Learning
Adobe Sensei taps into the power of our AI and machine learning to offer robust attribution, customer profiling, content services, and more.

Get Insight with Data Science and Analysis
Enjoy Real-Time Action

Enjoy Real-Time Action

Use a unified and real-time customer profile to drive consistent, relevant experiences across all channels and devices. Features include the following:

Standardized Data

Unified Customer Profile
With Adobe Experience Platform Unified Profile you have a single profile built from all your data and that reflects what’s happening in real time for better targeting and personalized experiences.
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Privacy Control

Real-Time Segmentation
Take advantage of Adobe Experience Platform Segmentation Service to take advantage of connected data from all sources and unified profile and create powerful, usable segments in real time.

Standardized Data

Identity Control
Market to people not devices using Adobe Experience Platform Identity Services, our device-linking service for people-based experience management.
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Unified vision. Unified data.

Adobe, Microsoft, and SAP have joined forces to form the Open Data Initiative. This open and extensible initiative reimagines customer experience management with a seamless flow of connected behavioral, transactional, financial, and operational data. So you can understand what your customer needs in real time.

Get More From Adobe Experience Platform.

Adobe Experience Platform is a fundamental part of the larger ecosystem of Adobe services and solutions.

Adobe Sensei

Discover the power of our AI and machine learning technology, which amplifies human innovation with cutting-edge technology. Learn more

Adobe I/O

Explore our developer portal, which includes a wide variety of APIs and tools to help developers build custom applications that work seamlessly with Adobe Experience Cloud.  Learn more

Adobe Exchange

Find thousands of third-party apps and extensions to customize Adobe products across all clouds in our third-party marketplace and partner ecosystem. Learn more

Let’s talk about what Adobe Experience Platform can do for your business.

Let’s talk about what Adobe Experience Platform can do for your business.