Real-time customer
experience starts now.

Adobe Experience Platform is the first purpose-built customer experience management platform. With real-time customer profiles, continuous intelligence, and an open and extensible architecture, it makes delivering personalized experiences at scale a reality. Hear from our VP of Platform engineering to learn more.

Save $400 on Adobe Summit by Dec 15th.

Discover how to deliver on the experience promise, future-proof your investment, and delivering measured results.

Save $400 on Adobe Summit by Dec 15th.

Discover how to deliver on the experience promise, future-proof your investment, and delivering measured results.

New application services powered by Experience Platform

Our new generation of applications — built on Adobe Experience Platform — help you solve problems in modern ways that weren’t possible before.

Real customer journey insights

Customer Journey Analytics gives business intelligence and data science teams a toolkit to stitch and analyze cross-channel data. 
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Personalization in real time

Bring known and unknown data together with our Real-time Customer Data Platform to activate audience profiles for instant personalization. 
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Customer journeys at scale

Journey Orchestration lets you create custom individual journeys across channels using profiles built with data from all your sources. 
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How Adobe Experience Platform works

Adobe Experience Platform

We use Experience Platform ourselves. Watch this video about our experience.

According to Forrester, Adobe’s a Leader in digital experience platforms. 

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Adobe Experience Platform Features

From personalization to data management, intelligent decisioning to experience creation at scale, Adobe Experience Platform offers a variety of features built specifically for customer experience management.

Adobe Experience Platform Features

Use Adobe Experience Platform Data Ingestion to batch and stream data from Adobe solutions and third parties.

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Adobe Experience Platform Launch lets you collect data and deploy applications across your sites and mobile apps.

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With Adobe Experience Platform Auditor and the browser extension, you can automate live audits of your tag implementations.

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Adobe Experience Platform Location Service makes it easy to process and use location data to create targeted, geography-based experiences in support of user preferences.

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Experience Data Model creates a standard data schema for Adobe and our partners to use across all data types.

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Adobe Experience Platform is built on a hardened, scalable infrastructure, with advanced features that help your organization be more secure and compliant.

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Adobe Experience Platform GDPR Service includes an API and a user interface to process GDPR requests and delete requests.

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With Adobe Experience Platform Governance, you can easily label data so everyone can use it effectively.

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With Adobe Experience Platform Query Service, you can perform complex, omnichannel analysis of your data.

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Using the plug-and-play power of Adobe Experience Platform Data Science Workspace, you can create any data model to meet your company’s needs.  

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Adobe Sensei taps into the power of our AI and machine learning to offer robust attribution, customer profiling, content services, and more.

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With Adobe Experience Platform Real-Time Customer Profile you have a single profile built from all your data and that reflects what’s happening in real time for better targeting and personalized experiences.

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Take advantage of Adobe Experience Platform Segmentation Service to take advantage of connected data from all sources and unified profile and create powerful, usable segments in real time.

Use Adobe Experience Platform Identity Services, our device-linking service, to support experience management for customers.

Learn more

Use Adobe Experience Platform Data Ingestion to batch and stream data from Adobe solutions and third parties.

Learn more

Adobe Experience Platform Launch lets you collect data and deploy applications across your sites and mobile apps.

Learn more

With Adobe Experience Platform Auditor and the browser extension, you can automate live audits of your tag implementations.

Learn more

Adobe Experience Platform Location Service makes it easy to process and use location data to create targeted, geography-based experiences in support of user preferences.

Learn more

Experience Data Model creates a standard data schema for Adobe and our partners to use across all data types.

Learn more

Adobe Experience Platform is built on a hardened, scalable infrastructure, with advanced features that help your organization be more secure and compliant.

Learn more

Adobe Experience Platform GDPR Service includes an API and a user interface to process GDPR requests and delete requests.

Learn more

With Adobe Experience Platform Governance, you can easily label data so everyone can use it effectively.

Learn more

With Adobe Experience Platform Query Service, you can perform complex, omnichannel analysis of your data.

Learn more

Using the plug-and-play power of Adobe Experience Platform Data Science Workspace, you can create any data model to meet your company’s needs.  

Learn more

Adobe Sensei taps into the power of our AI and machine learning to offer robust attribution, customer profiling, content services, and more.

Learn more

With Adobe Experience Platform Real-Time Customer Profile you have a single profile built from all your data and that reflects what’s happening in real time for better targeting and personalized experiences.

Learn more

Take advantage of Adobe Experience Platform Segmentation Service to take advantage of connected data from all sources and unified profile and create powerful, usable segments in real time.

Use Adobe Experience Platform Identity Services, our device-linking service, to support experience management for customers.

Learn more

Adobe Experience Platform features

From personalization to data management, intelligent decisioning to experience creation at scale, Adobe Experience Platform offers a variety of features built specifically for customer experience management.

Adobe Experience Platform Features

Get more from Adobe Experience Platform

As an open, extensible, and intelligent platform, Adobe Experience Platform gives you access to more than just its features.

Adobe Sensei

Discover the power of our AI and machine learning technology and intelligence layer for Experience Platform, which enhances your ability to power real-time customer experiences. Learn more

Adobe I/O

Explore our developer portal, which includes a wide variety of APIs and tools to help build custom applications that work seamlessly with Adobe Experience Cloud. Learn more

Adobe Exchange

Go beyond Platform to find thousands of third-party apps and extensions to customize Adobe products across all clouds in our third-party marketplace and partner ecosystem. Learn more

Let’s talk about what Adobe Experience Platform can do for your business.

Let’s talk about what Adobe Experience Platform can do for your business.