Real-Time Customer Data Platform

Take real-time action with your customer data.

Use unified customer data to instantly personalize experiences with Real-time Customer Data Platform, built on Adobe Experience Platform.

Adobe makes real-time personalization easier

 

Our Real-time CDP is built on Adobe Experience Platform which brings known and unknown data together into a single unified profile. It lets you activate profiles everywhere, bridging the gap between IT and marketing. So that marketers can forget about fragmented data, complicated governance, and inconsistent experiences.

Step 1: Connect your data
With Experience Platform, unite all your marketing systems and streamline workflows with unified profiles to discover insights for long-term personalization.

Step 2: Create high-value segments
Tap into your unified customer record to create segments based on audience use cases, using intelligent workflows built specifically for marketers.

Step 3: Activate profiles in real time
Use those segments to instantly test and deliver personalized experiences to customers everywhere based on real-time updates to customer profiles.

How Real-time CDP stacks up against other CDPs

Comparison

Questions

What Real-time CDP offers

What other solutions offer

How complete is the profile?

Dynamic profiles use both known and unknown data from all sources, complete with advanced privacy and identity controls — all powered by Real-time Customer Profile

Profiles don’t store known and unknown data and lack granular data governance controls, so they end up being just enhanced versions of existing views.

How fresh in the data?

Profiles are based on a view of your customer today instead of two days ago, with real-time data streaming through productized connectors.

Customer experiences are out of date due to data latency, batch data ingestion, and real-time integrations with key partners.

How can I activate my customer data?

Real-time data activation through prebuilt APIs lets you deliver personalized experiences.

Data sits unused because of poorly maintained API integrations with the technologies you use most, which can become outdated or unusable as specs change.

Can it handle the complexity of my business?

Handle the biggest, most complex customer journeys while managing trillions of customer data points, profiles, and segments.

Limited use cases — like paid media activation or brand loyalty — or no experience with enterprise customers result in inadequate support.

How much strain will it put on my IT team?

Seamless integration with your existing tech gives power to marketers and frees up IT, all with the help from AI and machine learning.

Significant integration may tax resources and generate constant requests from marketers to your IT team.

How Real-time CDP stacks up against other CDPs

What other solutions offer
Profiles don’t store known and unknown data and lack granular data governance controls, so they end up being just enhanced versions of existing views.

What Real-Time CDP offers
Dynamic profiles use both known and unknown data from all sources, complete with advanced privacy and identity controls — all powered by Real-time Customer Profile

What other solutions offer
Customer experiences are out of date due to data latency, batch data ingestion, and real-time integrations with key partners.

What Real-Time CDP offers
Profiles are based on a view of your customer today instead of two days ago, with real-time data streaming through productized connectors.

What other solutions offer
Data sits unused because of poorly maintained API integrations with the technologies you use most, which can become outdated or unusable as specs change.

What Real-Time CDP offers
Real-time data activation through prebuilt APIs lets you deliver personalized experiences.

What other solutions offer
Limited use cases — like paid media activation or brand loyalty — or no experience with enterprise customers result in inadequate support.

What Real-Time CDP offers
Handle the biggest, most complex customer journeys while managing trillions of customer data points, profiles, and segments.

What other solutions offer
Significant integration may tax resources and generate constant requests from marketers to your IT team.

What Real-Time CDP offers
Seamless integration with your existing tech gives power to marketers and frees up IT, all with the help from AI and machine learning.

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Article

Fundamentals of customer data platforms

 

Read this Q&A with Matt Skinner, product marketer at Adobe, to learn the basics of CDPs and why they’re so important.


Article

Real-time experiences with a real-time CDP

 

Read our Adobe Blog article to dig into the details of CDPs and the value they bring both marketing and IT.

Let’s talk about what Adobe Experience Platform can do for your business.

Let’s talk about what Adobe Experience Platform can do for your business.