Inspiration in the color amaranth.

Learn the history and meaning of the color amaranth, a floral pink based on magenta then brightened with cream.

Design with amaranth

Amaranth

#F19CBB

How to use the color amaranth.

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The color amaranth in patterns and backgrounds.

The color amaranth is a medium-bright color with medium saturation, making it easy on the eyes. Amaranth color can be used as either a background or an accent. The only limitation with the color amaranth is that it isn’t dark enough to be used in text, unless it’s set on a background that provides high enough contrast.

Amaranth color in the Barbie movie.

The 2023 film Barbie followed the adventure of a Barbie who left Barbieland for the real world. In the opening scenes, Barbieland is portrayed as the full-size version of the Barbie toys ubiquitous for generations. The color amaranth is everywhere. Barbie’s car is amaranth; Barbie’s house is amaranth; amaranthine objects occupy 80% of the screen until Barbie lands in L.A. The color amaranth was claimed by fans of the film as a symbol of themes the movie touches on, like empowerment of young girls, breaking gender stereotypes, the abolishment of machismo, and more.

Tap into the psychology of the color amaranth.

The color amaranth shares much of its meaning with the color pink. Common associations include warmth, love, optimism, buoyancy, youth, and sometimes naivete. The magenta base of amaranth color gives it a unique character, whereas standard light pink comes off as more generic.

Combine amaranth with other colors.

Amaranth is a shade of pink, meaning it sits in striking contrast with medium greens or blues. The playful bubblegum shade can be set in a modern palette with white and silver, or given a floral feel with earth tones like medium brown. Amaranth color can be paired with magenta and other dark pinks, too, for a sweet and saturated palette.

Information about amaranth color.

The amaranth HEX code picker is #F19CBB. This is the pink inspired by a dried and pressed amaranth flower.

The color amaranth can be achieved in an RGB space with 241 red, 156 green, and 187 blue. Amaranth color can be achieved in a CMYK color space with 0% cyan, 35% magenta, 22% yellow, and 5% black.

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What is the meaning of the color amaranth?

Amaranth color was named after the fuchsia flower, though the standard bloom is much darker than the color amaranth. The flower is found in shades as light as pink and as rich as printer’s magenta. The color amaranth is a medium pink almost exactly the color of spiced bubblegum. The hue is symbolic of youth, optimism, pleasure, and glee.

The color amaranth is part of the red family and on the bright end of pink and magenta. The undertones of amaranth are a dusky brown, which anchor it as a pink with personality.