Get inspired with chocolate design templates.
The color chocolate can add indulgence, sophistication, and warmth to your work.
Learn the history and meaning of the color chocolate, the rich brown named after the smooth color of milk chocolate.
The color chocolate can add indulgence, sophistication, and warmth to your work.
The chocolate HEX code picker is #7B3F00. This is the warm medium brown inspired by sweet milk chocolate treats.
The color chocolate can be achieved in a RGB space with 123 red, 63 green, and 0 blue. Pink can be achieved in a CMYK color space with 0% cyan, 49% magenta, 100% yellow, and 52% black.
The color chocolate is named after the shade known as milk chocolate. Chocolate color is a warm, rich brown that can add depth and sophistication to a project. With the earthy influence of brown and the glow of orange in this tasty tone, the color chocolate can also build appetite. This effect is even more pronounced when the name of the color is used.
Chocolate color is a warm brown matching sweet milk chocolate. Its history and popular use show how versatile this color can be.
Chocolate is made from cocoa beans. Cocoa beans are light brown seeds of the cocoa tree, which is native to the Amazon Basin in South America. Cocoa beans run the gambit of shades of brown, and once they’re processed, they become an earthy red. It’s only after they’re turned into creamy milk chocolate that they take on the color chocolate that everyone knows.
The name “chocolate” was introduced into English around 1600, about 100 years after the colonial Spaniards introduced chocolate to Europe. The name chocolate in Spanish was borrowed from the Nahuatl word chocola-tl. The color chocolate was not recorded in English until 1734, at which point the cocoa bean had been used to create a long list of sweet new delicacies.
The color brown is generally considered an unpopular color. In the last 20 years, only one of Pantone’s Colors of the Year has been a brown-inspired tone: Marsala (2015), a rustic red-brown. From Ancient Rome through the Middle Ages, brown was considered a color of the poor. The color chocolate, however, brings a warm richness that is enticing in spite of this. Chocolate color is associated with reliability, health, and strength. The color chocolate stands out in the spectrum of browns as a more evocative hue.
Chocolate color is such a comforting brown that it’s also used to describe and depict things that aren’t sweet or edible at all. Many natural wonders have been formally named “chocolate,” including the Chocolate Hills in the Philippines and two small mountain ranges (one in California and one in Arizona) called the Chocolate Mountains. Even brown Labradors (once called “liver color”) are now called chocolate labs.
Most designers and artists use colors without anyone being the wiser what the exact shades are named. Someone might see a logo with thick chocolate lines and only register a comforting earthy tone rather than think, “what a great use of the color chocolate.” When the color chocolate is paired with its name, however, it creates a visceral experience. People will instantly salivate and imagine the taste and texture of the chocolate color namesake.
Use of the color chocolate has grown five times in the last 50 years. Chocolate color has proven how enticing it can be and has become a popular choice when looking for earthy browns. The cultural significance of the color chocolate played a part, too. The aesthetic appeal of the color chocolate (the color and the name) has stretched from fashion to cosmetics to ethnography.