Get inspired with periwinkle design templates.
Use periwinkle for its many meanings, from serenity to love.
Learn the history and meaning of the color periwinkle, a pale indigo that matches the beauty of its namesake.
Use periwinkle for its many meanings, from serenity to love.
The periwinkle HEX code picker is #CCCCFF. Periwinkle is a light and airy shade of indigo, which itself is a balance between blue and purple.
Periwinkle can be achieved in a RGB space with 204 red, 204 green, and 255 blue. Periwinkle can be achieved in a CMYK color space with 17% cyan, 17% magenta, 0% yellow, and 0% black.
When the periwinkle buds bloom in the springtime, they open earlier than many other blossoms in the flowerbed. These pale, purple-blue florets draw attention in their cool isolation. The color periwinkle was named after the flower (technically called vinca minor). To make a statement, use the serene purple-blue of periwinkle with its elegant symbolism.
The color periwinkle represents serenity, sentimentality, and everlasting love. Its oldest meanings were more somber, however, including death.
Periwinkle the flower was once called the “Flower of Death,” and the reasons are threefold. First, when parents lost children, their graves were decorated with periwinkle. Also, as legend goes, children who were sent to the gallows wore periwinkle color headbands as they approached their demise. The final case for the “Flower of Death” is that periwinkle is poisonous. Curiously, the color periwinkle is now tied to more positive meanings than this moniker suggests.
The color periwinkle was first documented in English in 1920. Periwinkle color had already been in use, of course. Periwinkle had recently been a favorite of artists’ palettes, especially among Impressionists. The name periwinkle is a modernist’s word for an age-old color. Nature provides its eternal inspirations, too. There’s the namesake periwinkle flower, and even a snail called the common periwinkle.
The color periwinkle saw an uptick in popularity in the 1900s. Today, periwinkle is the official color for the esophageal and stomach cancer ribbons, plus anorexia nervosa and bulimia awareness. Just as something poisonous is used for healing in chemotherapy, the original tie of periwinkle to its poisonous qualities has been swapped for symbolism of hope and healing. Periwinkle color was also named the Pantone 2022 Color of the Year and continues to make waves in interior design.
Periwinkle was originally named the “Flower of Death” in Italy (fiore di morte). Despite the name, it was the evergreen quality of the periwinkle that gave it a second meaning of immortality in Italy and around Europe. Today, periwinkle is even planted at cemeteries in the United States. Periwinkle has also been called Sorcerer’s Violet or Fairy’s Paintbrush.
The color periwinkle appears in religion, too. In Christianity, periwinkle color is linked to chastity. The periwinkle flower appears in Christian artwork that depicts the Virgin Mary, for instance. Catholicism, especially, uses the color periwinkle as a symbol of purity or unconditional love. Stained glass displays often use the color periwinkle with these meanings. The flower periwinkle is also laid at the base of Virgin Mary statues.
The color periwinkle doesn’t just appear in religious art. Throughout generations of art and literature, periwinkle color has carried many meanings. Start with the bleak implications of the medieval English phrase, “Crowned one with laurel leaves hye on his head set other with pervink (periwinkle) made for the giblet.” The Symbolists and Impressionists movements in the 1800s used periwinkle color in their mystic and serene paintings with the color’s more positive modern associations.