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Inspiration in the color platinum.

Learn the history and meaning of the color platinum, a light silver made with the whisper of black and a shimmer of gold.

Design with platinum

What is the meaning of the color platinum?

Platinum color has multiple meanings in popular culture. It’s a precious metal when seen in an engagement ring, yet it’s also the label given to an album with one million copies sold. The color platinum rose to an award status greater than bronze, silver, and gold, too. For some, platinum color also conjures images of platinum blonde hair.

The color platinum is a light metallic silver, composed of gray-white and a shimmer of something more.