Create a brand kit from scratch or from an existing library

Summary/Overview

Creating your brand kit from an existing library

These steps create a brand kit from an existing library you may have from Photoshop and Illustrator to make it simple to access your brand assets as you design. Once you convert your library to a brand in Adobe Express, it will move to the Brands tab. In other apps, it will still be available as a library.

1. From Home or the Editor, navigate to Your Stuff > Libraries.
2. Hover over your desired library and click Use as brand.

To organize your assets, right-click the asset and select Edit tag. The options include:

1. Specifying whether your color is primary, secondary, or none
2. Specifying whether your font is header, body, or none
3. Specifying whether your graphic is a logo (in which case, it will be moved to the Logo section of your brand kit)

Apply your brand kit to your design

Now that you’ve created a brand in Adobe Express, you’ll be able to apply your logo, fonts, colors, graphics, and templates within seconds. To apply your brand fonts or colors, just click the font or color picker in the Editor for quick and easy access. Your logos, graphics, and templates can be found in Your stuff > Brands.

You can always access and edit your brand kit either in the Editor or at Home, by navigating to Your stuff > Brands.

Creating your brand kit from scratch

1. From Home or the Editor, navigate to Your Stuff > Brands.
2. Select Create brand.
3. Type in a brand name and click Create.

Now you can upload your logo, colors, fonts, graphics, and templates. To learn how to set up and use these elements, see below:

Logo

• Upload your logo or simply drag and drop into the space provided. We support JPEG, SVG, AI, and more.
• To edit, rename, or delete your logo, click the three dots in the top corner of any tile.
• If you already have a logo and would like to add another one, click the Plus (+) icon.

Colors

• Add your brand colors using the color picker or click Custom to type in custom hex codes.
• To edit, rename, or delete your colors, click the three dots in the top corner of any tile.
• If you already have colors and would like to add more, click the Plus (+) icon.

Fonts

• Choose your fonts from the dropdown font picker or click Upload to add custom fonts. We support OTF and TTF files.
• To edit, rename, or delete your fonts, click the three dots in the top corner of any tile.
• You can also click the three dots to add header and body tags to your fonts.
• If you already have fonts and would like to add more, click the Plus (+) icon.

Graphics

• Upload your graphics or simply drag and drop into the space provided. We support JPEG, SVG, AI, and more.
• To edit, rename, or delete your graphics, click the three dots in the top corner of any tile.
• If you already have graphics and would like to add more, click the Plus (+) icon.

Templates

• Click Create a template.
• Select the file you’d like to save as a brand template.
• Name your template.
• You can save your template to any brand or library using the dropdown menu.
• To finish, click Save template.

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