Nature and minimalism come to life in Lodgecore Softness
As we get deeper into the fall season with the leaves changing, days getting shorter, and a briskness to the air, not only do we take our sweaters out, but we experience a mental shift – and that’s when creative trends start to shift, too. We move away from the bright, sunny summer creative trends into a moodier, foliage-intense hibernation phase of fall. Maximal Realm is a great bridge from the vibrance of summer to the spacious, minimalism of Lodgecore Softness.
As its name implies, Lodgecore Softness-inspired designs are like a warm hug, with loads of natural influences and an edgy but soft austerity that comes to mind when you think of a lodge getaway. Stay on trend and capture the imaginations of your audiences with Lodgecore Softness vibes in your designs.
Overview
Lodgecore Softness, explained
As the days shorten and the foliage brightens, it’s natural to want to bundle up in a soft, warm bulky sweater with a warm mug of PSL and look out the window. In other words, focusing on nature-inspired textures of alpine living with a minimalist’s refined eye for calm and clarity.
Its visual style evokes a high-end glamping experience, with a focus on warm neutrals and earthy hues layered with soft textures. Maybe also some sepia tones and blurred lines.
Imagery is exactly what you’d think of if you closed your eyes and imagined a sparse alpine setting. Think: foggy mountain landscapes, cozy interiors with textured fabrics, close-ups of natural materials, and still-life compositions highlighting tactile details. Specifically, log cabins, afternoon hikes in the woods, sunsets and sunrises, and open fields.
Given the minimalist vibes, typography is simple, using sans-serifs and light serifs with generous spacing and in light weights.
Similarly, layouts are spacious and symmetrical. Just like enjoying long silences, these layouts embrace negative space – the visual equivalent of silence.
Lodgecore Softness in action
Aspirational travel and active vacations are at the heart of Lodgecore Softness. Guest guidebooks filled with local recommendations and insider tips for high-end Airbnbs could lean heavily into this creative trend — same with wedding invites, Instagram ads, and thank you cards for fall/winter wedding ceremonies. TikTok ads and highlight reels for getaways in the mountains, forests, and by the sea could lean heavily into this trend. And because these seasonal moments play on our senses, fragrance brands can create campaigns on Instagram and Pinterest, as well as postcard mailers, with visuals steeped in nature and minimalism.
Lodgecore Softness is like a warm hug at the end of a long day. As summer starts to fade away and we look towards the holidays, this is the time to stop for a moment and just exhale. Ahhhhhh! Let your designs capture this soothing state with inspiration from Lodgecore Softness.