The biggest updates in social media | March 2025
Let’s take five and catch up on the latest news around Facebook, Instagram, LinkedIn, X, and TikTok this March.
Social media news
Meta
Meta invites more advertisers to link their Google Analytics Account
Live now
Meta's new system establishes more context around web traffic to give ad account managers insights into key performance drivers for campaigns. Now advertisers will have a better understanding of what success looks like.
Meta launches Community Notes on Facebook and Instagram
Live now
Community Notes, a system that allows users to moderate the content on the platform themselves and flag posts for misinformation, has officially launched on Facebook and Instagram.
Meta launches AI Chatbot to EU users
Live now
Meta’s AI Chatbot is now available to EU users.
Meta continues to integrate AI bot profiles
Live now
Meta continues to push it’s AI bots, with some users now able to access their own “AI Studio” in Messenger and WhatsApp. This new tool for chats will allow users to manage their own AI characters. The ability to create AI bot characters on Instagram is also being expanded to more users.
Meta adds new AI-powered ad updates
Live soon
Meta is expanding its Advantage+ Catalog ads to partnership promotions, adding a new option to display additional products from your catalog when promoting a preferred product set. In addition, Meta is trying a new AI model display to show how apparel looks on different sized AI-generated characters. Other updates include AI text generation for catalog ads, AI image generation tools, and expanding access to its location-based ad extensions.
Facebook adds Stories to Creator Monetization Program
Live now
Creators in the Facebook Creator Monetization Program have previously been able to earn on their videos, Reels, and photo and text posts. This new update allows creators to also earn money from their Story content.
Meta launches revamped friends tab
Live now
Facebook launched an updated friends tab which includes a feed of posts, stories, and Reels shared by your connections on Facebook.
Instagram previews Edits app features
Live soon
As Instagram prepares to launch “Edits,” its new video editing app, some upcoming features include: a “Projects” tab to access all-video content, a “Cutouts” tool to isolate specific elements in a clip, and a “Made with Edits” tag that will display on clips when uploaded to Instagram.
Further reading: Getting started with video editing in Adobe Express
Instagram experiments with AI-generated comments on posts
Live now
Some users are seeing a “pencil with a star” icon within the comments field that, when tapped, generates some suggestions of comments.
Instagram removes Notes from feed posts and Reels
Live now
Due to lack of use, Instagram decided to remove the ability to add text notes to feed posts and Reels. This helps avoid overloading the app with too many features.
Instagram adds double speed playback option for Reels
Live now
As on TikTok, Instagram added the ability to watch videos at double speed by pressing and holding down on the screen.
Instagram begins testing “Blend” Reels sharing feature
Live soon
The Blend feed will allow you and a friend to view the Reels suggested to each other in a separate feed — allowing you to “Blend” your viewing experience on the platform.
Further reading: Guide to Instagram Reels
Instagram adds re-post option
Live soon
Instagram is adding the ability to re-share content, allowing it to surface in your followers’ feeds and be visible on a separate area on your profile.
X (Twitter)
X adds feed sorting options for Communities
Live now
X added new options for arranging a community feed so users can sort posts by trending, chronology, or popularity. It’s also possible to sort popular posts by time frames, such as the most popular posts from the last week.
xAI acquires text-to-video AI project Hotshot
Live soon
After acquiring Hotshot, xAI released a range of text-to-video and text-to-GIF AI models that will soon appear on X for users to create more AI generated video content.
X adds new video options
Live soon
X is adding a new option that will allow users to react to content with a video reply over an existing post. You will also be able to overlay an isolated video of yourself on screen over a video – similar to TikTok’s green-screen effect. Both additions are great for video content, especially for video reaction content.
Grok integrated with Telegram
Live now
X is looking to expand the use of its AI chatbot, Grok, with a new integration that allows it to be accessible via social media platform Telegram.
LinkedIn adds a new puzzle game
Live now
LinkedIn’s newest game is called “Zip” and challenges users to connect dots in a specific order within a grid.
LinkedIn improves Predictive Audiences ad targeting
Live now
Predictive Audiences uses AI to build audience profiles based on a combination of your own data and LinkedIn’s insights. With these new improvements you can now input company lists to expand your targeting capacity, as well as add retargeting sources.
LinkedIn integrates with Calendly
Live now
Premium users can add a “Book an appointment” CTA button to their profiles that allows other users to book a meeting directly using the new Calendly integration.
LinkedIn adds new features for Campaign Manager
Live soon
LinkedIn is working on improving its Campaign Manager with a heap of new features including a new “Media Planner” to forecast the results of a campaign before it’s launched, an option to duplicate ads across campaigns and accounts, the ability to automate UTM generation, as well as a newly updated dashboard , overview display, and new measurement insights. In addition, LinkedIn will be adding a new AI-driven campaign performance digest on the Campaign Summary Page to provide text explainers to help users understand their results.
TikTok
TikTok rolls out more teen safety elements
Live now
TikTok is rolling out three new features intended to help parents manage their teenagers’ activity on TikTok. A new Family Pairing feature allows parents to block TikTok on their children’s device at chosen times of the day. They’ll also be able to see who their teen follows, who follows them, and who their teen has blocked. A “Wind Down” feature is also being introduced which will interrupt the feed to encourage those under 16 to leave the app at night.
TikTok expands its in-app shopping push in Europe
Live now
TikTok is said to be planning to launch TikTok Shop tools to businesses in France, Germany, and Italy after seeing initial success in the UK.
TikTok looks to encourage in-app spending
Live soon
TikTok is said to be expanding promotion around local services in the US to encourage users to spend more money in-app on a range of local services.
TikTok adds new options for sellers
Live soon
Some new improvements are rolling out to give sellers more flexibility, including the ability to automate approval of aftersales requests (such as returns, refunds, replacements, and cancelations), the ability to exclude PO box deliveries, and custom cancelation and return time windows. TikTok will also let fashion sellers set specific items in their store as “final sale” and all retailers will be able to set custom handling times to process orders.
Key Takeaways
- Community Notes has launched on Facebook and Instagram.
- Meta continues to expand its AI bot profiles.
- Meta’s AI chatbot is now available to EU users.
- Meta is adding a revamped friends tab to display content from friends only.
- Instagram is adding AI-generated comment suggestions.
- Instagram is introducing the ability to re-post content.
- LinkedIn has integrated with Calendly for immediate appointment booking.