The Week in Sparks: #GivingTuesday, Dakota Access Pipeline Protests, and Humanitarian Travel

Happy December! In honor of the season of giving, we spent the week pouring over cause-based Spark projects and offering best practices in non-profit and activist content marketing. From socially minded small businesses to independent activists and storytellers to global non-profits, this week’s round-up of impactful, artfully done Sparks showcase the change agents and meaning-makers in our community who remind us daily that mission-focused marketing is the best kind of marketing. Take a look at the inspiring causes you may want to get behind.

Social Media Moment of the Week: #GivingTuesday

#GivingTuesday is an annual global day of charitable giving powered by social media. Non-profits and change-makers aren’t the only groups to get in on the action. A small tote bag company based in San Francisco, for instance, skipped the preceding promotional days and instead gave socially minded shoppers an even better excuse to buy from the small purveyor.

See how others in the Spark community celebrated #GivingTuesday.

An Activist Stands with Standing Rock on Social Media

Last week the Army Corps of Engineers said they’d break up Dakota Access Pipeline protest camps by December 5 and proposed a “Free Speech Zone” instead—a “compromise” that many found unacceptable. One Spark activist uses Post to make clear where she stands.

A Town Pays Homage to Its Civil Rights History

As we know, the best way to prevent repeating mistakes is to remain vigilant in remembering and honoring the past. We loved this slice of history from Eastern Shore Network for Change about Cambridge, MD’s circuit of jazz clubs where African-American artists performed during segregation.

A Photojournalist Takes Us Inside Greece’s Refugee Camps

Photographer Michael Schwarz gives voice to the plight of 4,000 refugees awaiting asylum in Lesbos, Greece by telling the story of a recent protest and offering a possible solution to ease the tensions and dangerous conditions facing families.

Adobe Spark Page

https://spark.adobe.com/page/MNYqymdSuvIzN/

@Choiceorg Shows its Community in Action

CHOICE Humanitarian‘s model towards ending extreme poverty is all about local community leaders and volunteers working together. So the non-profit shared a snapshot of locals and volunteers planting family gardens in one rural Peru community.

Volunteers Reflect on their Work

Speaking of CHOICE Humanitarian expeditions, get an inside look at what their volunteer trips are about in the words of the volunteers. Expedition groups contribute to a collective journal throughout the expedition and then the non-profit keeps the groups connected by sharing a keepsake in Spark Page about the journey.

https://spark.adobe.com/page/ctmr5ttnnoEne/

Read about more ways non-profits can stand out on social media.

An Adventure Travel Company Chooses Nature Over Consumerism

When most companies are encouraging shopping, adventure travel company Adventure Base encouraged its community to share their love of the great outdoors. They announced their Black Friday photo contest on Twitter and showcased winners in Spark Page.

A Student Deconstructs #Femvertising

A SJSU student examines how brands can infuse meaning in their advertising by looking at how progressive brands have extended a feminist message to their marketing.

https://spark.adobe.com/page/c3pWfMJ0gWJpl/

What You Need to Know about Social Media This Week

Introducing new themes and fonts in Spark Post!

We got new ways for you to express yourself with hundreds of new themes and fonts in the latest Spark Post update. Check it out on iOS or the web.

Get ready for a Snapchat clone on Facebook. –Mashable

Facebook Page layouts got a makeover. –Social Media Examiner

Cover photo by Jhosep Gonzales Panta