The Week in Sparks: Real-Life Ariels, Views from Space, and #BATWEEK!!

Rich, captivating photo stories reigned supreme this week with animal conservation efforts, intense Royal AirForce training, celestial bodies, and a spotlight on Paris’s own mermaid. In between social media giants Facebook and Twitter make big announcements. Here’s what’s trending on Spark and across the web.

Social Media Moment of the Week: #BatWeek

The social media awareness campaign #BatWeek debunks bats’ ghoulish and creepy reputation, instead highlighting the creatures’ cute, cuddly side and the important role they play in our food system. This informative and entertaining (there’s an adorable video of a bat eating a banana in there)Page from WillcoForestPreserve gets a piece of the social media action and shows animal preservation efforts at its best.

Adobe Spark Page

Meet a Real-Life Mermaid

Prepare to have your Halloween costume put to shame. Online French magazine embeds this mystical photo story in its article on Paris’s own siren.

Adobe Spark Page

(Don’t speak French? Read the Google-translated Page.

Views from Space

NASA’s stunning photos of the day come to life in this simple Spark Video. Treat yourself to the celestial sights.

Inside a The Royal AirForce’s Training Exercises

The UK’s aerial warfare force takes the public inside its fictional training exercises in Southern Germany this week with this visually intense Page.

Adobe Spark Page

Your Daily Motivation

See 18 Instagram quotes that could make your day.

What you need to know about social media this week

Facebook gets in on the Snapchat filter action with “masks” available with its live streaming functionality. –Mashable

4 ways to use Instagram Stories for business. –Social Media Examiner

Bye, bye Vine. Twitter shuts down its looping six-second video app. –BuzzFeedNews