The Week in Sparks: Viral Memes, Book Marketing Ideas, and Humor in Social Media

From creative book marketing ideas to sharing milestones with a video-cast to a dog well on his way to becoming an Instagram star, here are the Spark stories that delighted—and made us snort with laughter—this week.

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Social Media Moment of the Week: Say it with a Meme

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As Hurricane Matthew rips through Florida’s Atlantic Coast and certain tax returns are hot-button topics, one Florida resident saw an opportunity to communicate his stance visually. Kim Cavanaugh reports that this Spark-made meme has been his most viral yet with more than 3,000 shares and growing. That’s proof that timeliness + humor + visuals = viral success.

How to Get Instagram Famous

Looking for Instagram fame? We recommend getting a cute dog. (In addition to doing these Instagram tips and tricks). But in all seriousness, winning at social media often comes down to getting silly or random. We love the deadpan humor in this meme used on an Instagram account for a family dog, who is quickly becoming a star. Check out the hilarious account if you need a laugh.

Marking Milestones
There’s power and catharsis in telling your story. Thought leader @AnthonyOnesto discusses a big career change with Spark Video to process his new chapter and take his audience on the journey with him. Consider telling your story of big change and see if it doesn’t help you stand out among your peers and process big milestones.

Want to try Spark Video beta, which includes support for video clips? Tweet to @adobespark with the hashtag #videobeta and we’ll hook ya up!

Selling Books with Video

How do you get people to read? Make a video! #lifein2016, am I right? Book trailers are a great way to build buzz about a new book and help potential buyers determine if it should be their next read. Indie book seller Meryton Press captures the mood of 1932, a book inspired by the work of Jane Austen, with vintage images. The trailer nails it with a brief synopsis, evocative imagery, and glowing reviews. Don’t forget to tell watchers how to buy! Learn more about how to market your book with engaging social media content.

A Day in the Life of a Pro Football Photographer
@JohanyJutras is taking Spark behind the scenes at a big game in Ottawa this weekend. Follow along on Instagram and check out her latest recap from her life on the road.

Happy World Smile Day!

Got a Spark we should see? Tag it with #AdobeSpark on social media or shoot us a message!

A new Facebook app helps you keep track of events. –Mashable

Could free Internet be in our future? –CNET

Tips for measuring return on social media investment. –Social Media Examiner