The Week in Sparks: #WorldTravelDay, Album Art Goes Digital, and Football Wins Online and Offline

This week in Spark storytelling showcases content marketing best practices, the power of video, and new ways independent musicians can promote themselves with visual media. Here are glimpses of our users’ online success plus the social media news you need to know this week.

Branding Opportunities Around Every Corner
@SimpleSimonandCo takes advantage of the new month to hit their audience with this cute quote from Anne of Green Gables. The nod to Anne’s simple, idyllic life is perfectly on-brand for this sewing, home-making duo, showing the exact right way to use nostalgic pop-culture to curate a brand online.

Indie Label Brings Back Album Art
Remember listening to an entire album while pouring over the cover until the paper all but disintegrated or buying CDs specifically for the included poster? As music moved online via streaming services, albums and their art have become increasingly divorced. But indie record label @Valholla creates album art for the digital age with Spark Page, meant to engage fans visually while they listen to the album, foster greater awareness for the artist, and promote album sales.

Michigan Celebrates Wins Online and Offline
If you’re not tracking (and celebrating!) social media marketing wins, you’re missing opportunities to optimize content for your audience and re-share popular content. Here Digital Director for Michigan Athletics @keithbretzius takes a moment to highlight a top-performing Spark Page.

The History of a Mascot
This Spark from University of Oregon on the history of Oregon’s famous mascot received 43,000 unique readers and spurred a fiery conversation online, proving an insatiable appetite for all things college football, even when it’s just about the uniforms.

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#WorldTravelDay Illuminates the Side-Effects of Tourism
Alternative media and investigative journalism organization @GroundViews used Tuesday’s #WorldTravelDay to promote a story about the downsides of tourism in Sri Lanka. Keeping a calendar of relevant social media days can help inform your content calendar for the year and make sure you don’t miss opportunities to spread your message when the conversation is at the top of people’s feeds.

Spark Goes Glamping
Lifestyle blogger @TodaysMama adds a multimedia element to her travel story on glamping in Utah with an animated video made with Spark.
Uploaded natively to Facebook, she used the video to drive traffic to her blog, where readers could learn more and the text would mature in search engine results over time. Check it out embedded in her blog story, as well.

Got a Spark we should see? Share it with us on social media with the hashtag #AdobeSpark.

What you need to know about social media from around the web.

How to create a newsletter with Spark Page. -Class Tech Tips

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Pinterest acquires Instapaper to focus on articles. –Forbes

Twitter unveils “moments” for all users for more engaging stories. –Twitter