This Is the “Kryptonite for Creativity”

Originally published on Creative Live, the world’s largest live streaming online education company.

Tim Ferriss, author of three bestselling books, including The Four-Hour Workweek, creator of a top-ranked podcast, tv show, and business blog, knows a thing or two about shaking up industries with creative solutions. Check out the video below to hear what he thinks kills creativity:

“Creativity being an asset that grows the more you use it, the more you spend, I think is a very interesting concept,” Ferriss says. He, more than most entrepreneurs, is someone who’s not afraid to regularly push his personal limits on the creative front.

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His podcast, which started as merely an experiment two years ago, has rapidly ascended to the top of the iTunes charts for all business podcasts.

He’s consistently challenged well-established business norms by launching a book solely on Amazon and skipping the traditional publishing routes, to releasing his tv show, “The Tim Ferriss Experiment” exclusively on Apple’s iTunes store with astonishing results.

Ferriss credits much of his success to asking the right questions when others won’t and, “Seeking out and creating the absurd.” He continues, “I think that there’s so much absurdity in life, and as adults, we’ve inculcated ourselves to be very serious. And I think that’s kryptonite for creativity.”

That seriousness, Ferriss argues, is largely responsible for why many young entrepreneurs in particular, have such a difficult time thinking outside of the box and going against societal norms when it comes to identifying creative ways to approach a challenging problem.

That seriousness, Ferriss argues, is largely responsible for why many young entrepreneurs in particular, have such a difficult time thinking outside of the box and going against societal norms when it comes to identifying creative ways to approach a challenging problem.

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Ryan Robinson is the content marketing lead for the Money & Life channel at CreativeLive