How to Get More Followers on Twitter
Learn how to find and develop a strong following using Twitter, with a little help from Adobe Spark.
1. Build an impressive Twitter profile.
Before you start building a following, you’ll want to develop your Twitter profile with all the details.
- Start with a handle (your username) that aligns with your brand or personality. Try to make it simple, clean, and easy to remember for followers to connect with your identity. If necessary, keep it professional, unless you’re in a position where you can get a little creative and have fun with it by being more expressive or using a witty-pun approach.
- Choose a profile photo that clearly identifies you or your brands, such as a headshot or logo. Then, choose a cover photo that continues to reflect your vibe by complementing your profile photo or matching it in some way.
- Write up a personal bio that captures your personality. In just a few words, describe what you’re about for professionals, including social proof, such as any awards or recognitions that might be worth mentioning for your credibility. For less formal accounts, don’t be afraid to use a little humor to impress your audience. Emojis are a great way to make your bio eye-catching and communicate a message that is beyond words.
- If you’re an account that has a primary focus, such as photography or stock market analysis, for example, add a keyword to your Twitter bio that can help your audience find you when they type in said keyword to their search bar.
- Include your location (if you can), and add links for followers to connect further with you, like your website, Instagram, the landing page to download your latest podcast, etc.
Here’s an example of an impressive Twitter profile, and it’s Alexa from Amazon. Part of the reason this stands out is that it’s a novel Twitter account for an AI personality, not a real person, but it’s nonetheless as developed as a professional profile would be. Everything about it is on-brand, from the binary code banner to the dry sense of humor in the bio that matches Alexa’s own. She threw in an emoji in her description, which is eye-catching, and her location states “The Cloud” for accuracy (and a laugh).
Make it easy with Adobe Spark’s templates.
With Adobe Spark Post, you can create a header photo from the preset size option and customize it to your liking. Add images, graphics, branded elements such as logos or taglines, and then save and download it to upload it to your page. Your profile will be lookin’ good in no time.
2. Share unique content.
The key to getting more followers is all about the content you share. Offer your followers content that they won’t find anywhere else in a voice that is unique to you. Original content is shareworthy, especially when it lights up a conversation.
If you can provide news, facts, memes, photos, videos, or even inspirational quotes, for example, that users can’t find anywhere but your page, then they’ll be inclined to follow you for more.
3. Create consistent content.
If your Twitter account is intended to be a voice in a particular field or be a source for original content, creating consistent content is essential. Consistency can look like the format or voice with which you write your tweets, the filter you apply to your photos or the graphics you use on design-based content.
4. Mange your brand with Adobe Spark.
Start by creating a photo that you’ll pair with a tweet or that will appear with a hyperlink you plan to post in a tweet. Design it to your perfection, using any logos, brand colors, or editing techniques that match your style.
Next time you want to build an image, all you have to do is select “Duplicate” on your first design and drop in the new idea or text content. Easy as can be. You can even duplicate a tweet photo design and resize it to use on your Instagram, and Adobe Spark will automatically reformat it for you, so imagine all the time saved.
Adobe Spark has another handy tool, Brandkit, that’s also a great timesaver to support you thru the design process. Upload your logo and any branded fonts, and the device will guide you thru creating branded content for you to share on all your platforms.
5. Reach out to other influencers.
Social media is all about connecting. You don’t gain followers by talking to your audience but rather by talking with them. Find influencers in your industry or have a voice that resonates with your own and discusses collaboration opportunities. Explore cross-promotions, mentions, or brainstorming on a campaign together. If you have an audience that differs from theirs, then chances are you have a lot to offer each other, and by collaborating, you can create something exciting.
6. Engage your audience.
7. Connect new audiences with Twitter ads.
Twitter ads are a highly customizable way to increase your exposure and grow your following. At the beginning of your Twitter career, take time to develop your profile, fine-tune your voice, and fill your feed with plenty of content to offer to new followers.
Then, explore using Twitter Ads to target new audiences and increase your exposure. You can use specific tweets in your ad campaigns and designate who you’d like to target and how much you’d like to spend.
Since multimedia tweets (tweets that include photos and videos) generally perform better than just text-based posts, consider promoting your tweets that feature image-based content. Animated content likes GIFs helps stand out and helps typically drive engagement; with Adobe Spark Post, you can select animated templates to share on your feed with ease.