How to Get More Followers on Twitter

Learn how to find and develop a strong following using Twitter, with a little help from Adobe Spark.

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1. Build an impressive Twitter profile.

Before you start building a following, you’ll want to develop your Twitter profile with all the details.

Here’s an example of an impressive Twitter profile, and it’s Alexa from Amazon. Part of the reason this stands out is that it’s a novel Twitter account for an AI personality, not a real person, but it’s nonetheless as developed as a professional profile would be. Everything about it is on-brand, from the binary code banner to the dry sense of humor in the bio that matches Alexa’s own. She threw in an emoji in her description, which is eye-catching, and her location states “The Cloud” for accuracy (and a laugh).

Make it easy with Adobe Spark’s templates.

With Adobe Spark Post, you can create a header photo from the preset size option and customize it to your liking. Add images, graphics, branded elements such as logos or taglines, and then save and download it to upload it to your page. Your profile will be lookin’ good in no time.

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2. Share unique content.

The key to getting more followers is all about the content you share. Offer your followers content that they won’t find anywhere else in a voice that is unique to you. Original content is shareworthy, especially when it lights up a conversation.

If you can provide news, facts, memes, photos, videos, or even inspirational quotes, for example, that users can’t find anywhere but your page, then they’ll be inclined to follow you for more.

3. Create consistent content.

If your Twitter account is intended to be a voice in a particular field or be a source for original content, creating consistent content is essential. Consistency can look like the format or voice with which you write your tweets, the filter you apply to your photos or the graphics you use on design-based content.

4. Mange your brand with Adobe Spark.

Start by creating a photo that you’ll pair with a tweet or that will appear with a hyperlink you plan to post in a tweet. Design it to your perfection, using any logos, brand colors, or editing techniques that match your style.

Next time you want to build an image, all you have to do is select “Duplicate” on your first design and drop in the new idea or text content. Easy as can be. You can even duplicate a tweet photo design and resize it to use on your Instagram, and Adobe Spark will automatically reformat it for you, so imagine all the time saved.

Adobe Spark has another handy tool, Brandkit, that’s also a great timesaver to support you thru the design process. Upload your logo and any branded fonts, and the device will guide you thru creating branded content for you to share on all your platforms.

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5. Reach out to other influencers.

Social media is all about connecting. You don’t gain followers by talking to your audience but rather by talking with them. Find influencers in your industry or have a voice that resonates with your own and discusses collaboration opportunities. Explore cross-promotions, mentions, or brainstorming on a campaign together. If you have an audience that differs from theirs, then chances are you have a lot to offer each other, and by collaborating, you can create something exciting.

6. Engage your audience.

7. Connect new audiences with Twitter ads.

Twitter ads are a highly customizable way to increase your exposure and grow your following. At the beginning of your Twitter career, take time to develop your profile, fine-tune your voice, and fill your feed with plenty of content to offer to new followers.

Then, explore using Twitter Ads to target new audiences and increase your exposure. You can use specific tweets in your ad campaigns and designate who you’d like to target and how much you’d like to spend.

Since multimedia tweets (tweets that include photos and videos) generally perform better than just text-based posts, consider promoting your tweets that feature image-based content. Animated content likes GIFs helps stand out and helps typically drive engagement; with Adobe Spark Post, you can select animated templates to share on your feed with ease.

Follow our steps:

Get to know your market using data.
First things first, aim to follow all of your competitors. Observe their Twitter activity and the conversations they engage in online. What kind of content are they sharing, and what topics are they tweeting? Who do they follow and retweet? This is an excellent opportunity to dive more into data analytics tools. Find a social analytics tool that works for you, monitors your competitors’ activity to get a clear idea of what they’re speaking out about and what type of activity garners the most engagement and followers. Once you know the land’s current lay, you can see what you can best bring to the table.
Get inspired by some of the top shared tweets.
Twitter has stellar search capabilities. Use the advanced search function to filter keyword topics and engagement (followers, likes, replies, etc.) to see what is trending on Twitter. Use this as a tool to help you guide your approach when developing tweets for your feed. Take note of what people share, for example, and explore by weaving that into your tweets. This can include tapping into trending topics and memes.
Use hashtags.
Hashtags are a powerful categorization tool. Hashtags help you connect your content with other people sharing similar tweets. First, research tweets relevant to your Twitter page. By now, there are tons of developed hashtags to create particular networks of social content. For example, let’s say you’re a mom who loves the outdoors. If you tweet about that and use the hashtags “#mom” and “#outdoors,” you’re going to connect with ALL moms and EVERYTHING related to the outdoors, which may not be relevant for you. Instead, if you use “#momswhohike,” an already established hashtag, then you become immediately connected with a network of people who share your interests. Do a little digging to see what hashtags exist for your audience, and also pay attention to accounts similar to yours and the hashtags they use.
Best times to tweet.
The consensus is that the best time to tweet is the morning, focusing on the middle of the week, like Wednesdays at 9:00 am as you start building your followers, tweet often, and see when your audience is online. Engage with them promptly when they’re online to keep the conversation going. Don’t forget to check your DMs, as followers might also reach out to you via your inbox.
How often you should tweet.
Start with doing a competitive analysis, understand how many posts they tweet per day, and how the engagements look; from that, you can probably get a better idea of how much exposure you need to give your followers throughout the day.You can also tweet less during lower traffic times (late nights and weekends) and tweet more during peak hours during the week. Be sure to tweet during relevant events and opportunities.For example: “Say you’re a video gamer, and there’s a big streaming convention coming up. That’s a perfect opportunity for heightened popularity and engagement on Twitter surrounding that topic. Find out what the hashtag for the convention is, and frequently tweet about it in advance of the convention—tag other streamers who will be there and keep the conversations flowing. You can also tweet while at the event to connect with other people who are there and share your insider knowledge. Opportunities like this are key, so be aware of what’s happening in your industry’s realm.”
Engage consistently with your audience.
The connections with your followers are some of the most important of all. Respond to people who like, retweet, or reply to your tweets. Search hashtags or trending topics that are on-brand for you, and reply to those tweets. Check your DMs, respond to messages on time, and don’t be afraid to DM someone you’re curious to start a conversation with. While this can all be quite time-consuming, make the most of it by engaging in meaningful, genuine conversations that will strengthen your bond and trust with your audience.

Adobe Spark’s animated templates for Twitter.