How To Convert Your Website Traffic To Buyers
Read on our tips on how to convert your website traffic to buyers.
1. Try staying in the niche.
Your target audience for your business should match the target audience of your website. You will need to make a digital marketing plan that only suits your audience’s needs and work on conversion rates. Try not to go too broad in scope with your topics. You should know that you cannot help everyone. People find it easier to get advice from those who work on a specific niche than those who are the jack of all trades. Select your target audience and write good content regularly just for them.
2. Write about topics that solve problems.
Choosing content topics is an essential step if you want to convert your readers to customers. Write about the pain points of the potential customer. Think about what problem they might be facing and how you can help them by solving it.
People searching for a solution are more prone to having a buying mindset, which means if you can sell them something that they think might solve their problem, they might buy it. It is also essential to make sure you are not giving the entire solution in the article itself. Do you know how most of your favorite Netflix shows leave you on a cliffhanger at the end of every episode? That way, you want to know more and keep watching episode after episode. Similarly, if you make your reader feel satisfied with the article itself, they have no reason to hop on to your website. Use a solid call to action at the end of the article to add the reader’s next step. It doesn’t have to be the final conversion, but maybe give them the option to join your mailing list, get a free trial, sign up for a free course, etc.
3. Come up with a good structure.
Some readers like to read every word of an article. Others want to skim it by reading all the main points. Try to make your website a comfortable place for both types of readers. Here are some ways you can achieve that:
- Choose a font that’s easy to read. Most default fonts are good choices. Try not to be too fancy.
- Avoid a continuous page of writing and make your article consist of blocks of text. Use bullets so that your readers can read in bits and pieces.
- Adding an outline of key points helps users understand what your article is about before diving into details.
- Add pictures under each bullet point so that your content has a good structure. Make sure the images are relevant to the topics you are writing.
4. Let your readers feel a little FOMO.
Do you remember when you bought that shirt online because it said “Only one left.” or “Offer ends in 15 minutes”? That sense of urgency inspires action. FOMO, or “the fear of missing out,” describes that feeling of taking action so that you don’t miss out on an opportunity. Find ways to make your readers feel like they will be missing out if they don’t act quickly. When we don’t have enough time to decide, it gets easier to jump the gun and buy it.
Some suggestions to consider: at the end of your articles, make your paragraphs shorter so that the reader starts reading quicker and starts to feel a sense of urgency to act on something. Or, add powerful CTAs to urge the reader to “Act now.” while a specific discount is available, or the ebook is free for only 50 members, etc.
5. Focus on emotions.
Most of our buying decisions are driven by our emotions. We start on a logical front by analyzing the pros and cons, the need, the price, the utility, etc. But whether we finally buy it or not is in the hands of our emotions. So, take advantage of that through your site.
- Fear is often considered to be a motivator for consumers to push towards conversion. But positive words and sentences that evoke positive emotions in your readers can also inspire them to buy when they are in a positive state of mind.
- Build a positive relationship with your readers, talk to them through your articles, link one piece with the other. Create a narrative that allows your readers to have some connection with you.
- Nobody wants to feel regret once they buy something, so apparent all their fears through your site by giving them as much information and assurance as you can about the product.
6. Offer your readers something valuable for free.
“The only way to make a lot of money is to give,” says business professional Bob Burg.
Remember that everyone, including you, loves free stuff. So, to get your feet wet, start by offering a part of your service for free. This will attract your readers to your website, and while they are browsing through the free stuff, they may even find something of value in your other services and realize it’s certainly worth paying for. This act of giving away free stuff will also help gain trust from your readers, but make sure that your free property is valuable. You may not see immediate, overnight success. However, you will likely gain reviews and user feedback at a much quicker rate.
7. Avoid being too promotional.
Yes, your website is supposed to make money and increase your sales, but be mindful of how many times you are coaxing your reader to buy your product within the article. Remember they are reading your article because they are looking for help or just some knowledge. Try to keep promotions toward the end of your paper, which allows readers to decide whether or not they want to participate in it without feeling attacked. Call-to-action buttons can be tastefully woven into articles, but do it in a way that feels as natural as possible. Be mindful of the promotional sentences you put in your items, and make sure to make the article’s quality the highlight.
8. Utilize the magic of retargeting.
It can be frustrating if you feel that you’re doing everything right and still not seeing conversions. One solution is to consider retargeting. Retargeting is a tool to reach your audience better. By using cookie-based technology, retargeting tracks your readers once they leave your site and places your brand’s advertisements on other sites that they visit. This is a way of jogging their memory or getting them inspired about your product again. Make sure your ads are relevant by being specific about the type of content you use in your retargeting ads, ensuring you connect the reader to the kind of content they’ve already visited and expressed interest in.
How to convert your website traffic to buyers.
Time to get started.
Eight super tips to turn your readers into consumers. The golden rule through all these tips remains that creating consistent, helpful, and interesting articles will establish loyalty and trust with your readers. Don’t be afraid to promote your site or collaborate with other leading voices in your field. Follow these tips to enhance your readership, adding more glitter to your gold.