Real-time targeting. Real dynamic personalization.
Intelligently target your most valuable audiences by optimizing display ad campaigns in real time.
Integrated insights for intelligent targeting.
Adobe Media Optimizer uses unified campaign tracking and reporting, real-time bidding, impression-level decisioning abilities, attribution reporting and simulations, and integration with the top ad exchanges to help you meet display objectives. With data integrations and insights from Adobe Experience Cloud, you can make better decisions and save time through shared audiences.
Features of display management.
Centralized ad management and optimization
Manage all of your display and video advertising initiatives in one centralized location, including Facebook. Use real-time bidding, private marketplaces, cross-channel insights and optimizations, and forecast simulations.
Learn more ›
Learn more ›
Accurate attribution and insights
Know the precise impact of your ads across display, search, social, video, and dynamic creative optimization with multichannel attribution and path to conversion reporting.
Audience targeting and extended reach
Use reliable retargeting, data-reliant prospecting, and look-alike modeling to reach out to new and profitable audiences. Maximize reach through integrations with ad exchanges for real-time bidding and private marketplaces.
Dynamic creative optimization
Deliver the most relevant and personalized display experience in real time by reaching specific audiences with flexible ad creative. Get deeper personalization with Adobe Experience Cloud audiences.
Learn more ›
Learn more ›
Adobe Experience Cloud integration
Adobe is connecting marketing technology to programmatic ad buying, so you can use Adobe Experience Cloud audiences for display targeting.
Learn more ›
Learn more ›
Analytics integration
Reach Adobe Analytics audience segments seamlessly in Media Optimizer display for faster segment creation and segment launches. Get a complete view and optimize better using Analytics capabilities.
Learn more ›
Learn more ›
Brand safety and control
Maintain control over where your ads run with pre-bid decisioning on viewability and brand safety, targeting, black/white lists, and private exchange support.
Learn more ›
Learn more ›
Flexible service options
Let Adobe experts manage and optimize your display program, or you can choose to manage it yourself. You’ll have login access for full visibility and transparency into your media programs.
Transparent pricing
Pay a fair fee to your display partners. With full visibility into ad exchange media costs, you'll be able to better manage your marketing ROI goals.
Connect your customer experiences. And customers will connect with you.
See how Redbox uses audience targeting with Adobe Analytics to save time and improve ad performance.
High-value audiences are within reach with programmatic.
Chegg uses multiple data sources and programmatic ad buying to effectively reach high-value audiences.
Smarter technology.
Smarter decision-making.
See how eHealth uses data transparency and Adobe’s integrated ad stack to drive smarter decision-making with better visibility, efficiency, and reaction times.
Learn how to solve business problems.
Read our use cases for best practices in programmatic media buying and ad serving.
