Adobe Analytics

Data can come from anywhere. Insights come from Adobe.

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more.

Join one of the most pivotal surveys we’ve ever done.

Businesses spent most of 2020 adapting to new rules – now we’re ready to put these new insights into practice. Enter the 2021 Digital Trends Survey and make a new start.

Benefits

Start with web analytics.
Use award-winning tools to turn vast streams of web data into insights that everyone can act on.

Marketing analytics does more.

Marketing analytics does more.
We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.

Attribution is key.

Attribution is key.
We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly.

Predictive analytics brings it home.

Predictive analytics brings it home.
We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.

product tour video
product tour video

Real insights require real investment.

How paying for digital analytics pays off.

Forrester

Adobe Analytics achieves a 224% ROI.

According to Forrester, Adobe Analytics offers you the chance to get triple-digit ROI.


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Success stories

DER Touristik

DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and offline touch points.

RS

Changing perceptions about digital data drives better decisions, saves time, and improves effectiveness.

See a real boost where it really matters: Over 200% ROI. 

With our leading audience management and analytics tools, businesses worldwide are finding that greater than 200% ROI is within reach. In fact, they’re achieving much more — including increased site visits, order value, upsells to top-tier accounts, and cash flow. Get a snapshot from The Total Economic Impact™ of Adobe Analytics & Adobe Audience Manager, a commissioned study conducted by Forrester Consulting on behalf of Adobe.

See how Adobe Analytics is GDPR-ready.


Let's talk about what Adobe Analytics can do for your business.