Adobe Experience Platform features

From data ingestion and preparation to intelligent decisions and experience creation at scale, Adobe Experience Platform is built specifically to intentionally drive customer experience management.

 

Marquee loupes right

Make your data matter

Centralize all your customer experience data to build real-time customer profiles and apply powerful data science and AI for instant personalized cross-channel experiences at scale.

DSP loupes

Ingest, standardize, and persist customer data from across your enterprise in batch and real time, and then push that data to internal and external workflows.

Get details

Translate your data into a single standard data model, or language, that makes customer data equally useful across your organization through standard schemas and schema-based workflows.

Get details

Tie all data — including behavioral, transactional, financial, operational, and beyond — together into complete, centrally accessible profiles you can use to deliver personalization in real time.

Get details

Connect multiple technologies to streamline the way they work together to more easily and more quickly deliver engaging customer experiences.

Get details

Get a comprehensive view of the people behind the devices, including recognizing them on unfamiliar devices, to understand how they interact with your brand and enhance personalization efforts.

Get details

Build and automatically maintain audience segments based on real-time customer profiles as that data is centralized in Experience Platform.

Get details

Run fast, petabyte-scale SQL queries on all your stored customer datasets — including behavioral, CRM, and more — to generate impactful insights you can act on.

Get details

Rapidly develop, train, and tune machine learning models powered by Adobe Sensei to surface insights and predictions you can use to drive hyper-personalization at scale across the customer journey.

Get details

Discover valuable data-driven insights

Quickly and easily access your standardized data from all channels to uncover and act on descriptive, predictive, and prescriptive insights.

Search loupes

Discover valuable data-driven insights

Quickly and easily access your standardized data from all channels to uncover and act on descriptive, predictive, and prescriptive insights.

Search loupes

Run fast, petabyte-scale SQL queries on all your stored customer datasets — including behavioral, CRM, and more — to generate impactful insights you can act on.

Get details

Rapidly develop, train, and tune machine learning models powered by Adobe Sensei to surface insights and predictions you can use to drive hyper-personalization at scale across the customer journey.

Get details

Build on an open, extensible platform

Create new customer applications faster with open APIs in Experience Platform, whether you’re an Adobe customer, a system integrator, or an ISV.

Build on an open, extensible platform loupes

Build on an open, extensible platform

Create new customer applications faster with open APIs in Experience Platform, whether you’re an Adobe customer, a system integrator, or an ISV.

Build on an open, extensible platform loupes

Get all the developer tools you need to build on, integrate, and extend Adobe product functionality.

Go to developer console

Fast-track data to both Adobe and non-Adobe destinations with globally distributed edge computing engines that are optimized to support demanding, real-time events.

Get details

Get insights on audience locations by points of interest and automate how you manage those places.

Get details

Scan up to 500 pages at once to inspect your Adobe implementations and improve them for smoother experiences.

Get details

Deliver experiences faster

Simplify data collection and web coding to reduce the amount of time it takes to load pages, stream data, or support even the most demanding large-scale events.

Deliver experiences faster loupes

Deliver experiences faster

Simplify data collection and web coding to reduce the amount of time it takes to load pages, stream data, or support even the most demanding large-scale events.

Deliver experiences faster loupes

Fast-track data to both Adobe and non-Adobe destinations with globally distributed edge computing engines that are optimized to support demanding, real-time events.

Get details

Get insights on audience locations by points of interest and automate how you manage those places.

Get details

 

Scan up to 500 pages at once to inspect your Adobe implementations and improve them for smoother experiences.

Get details

Earn trust with privacy and security

Gain your customers’ trust by securing their data, respecting their privacy, and making sure their data is being used appropriately within your organization. All while empowering your business to deliver highly personal, real-time experiences at scale.

Earn trust with privacy and security loupes

Classify, manage, and enforce how your data is used to empower data stewards and privacy specialists to manage policies for their experience data in one place.

Get details

Manage privacy requirements for consumer data in Adobe products, including addressing individuals’ data access and delete requests and keeping up with future regulations.

Get details

Protect your stored data with a secured infrastructure of components and services that’s monitored by our operations teams.

Get details

Recommended for you

Let’s talk about what Adobe Experience Platform can do for your business.