Intelligent asset automation. A smarter way to work.  

Asset automation uses AI and machine learning to cut the time spent on tedious tasks like tagging, cropping, and adapting assets for every channel and device. It’s a faster and smarter way to work because it frees up time to spend on more strategic initiatives. Like delivering great experiences.

Tag, trim, and translate in a couple of clicks.

Tag, trim, and translate in a couple of clicks.

Think about how many assets your marketing teams tag. The number of photos they crop and manipulate. And how much metadata you import, catalog, and export. If you’re a global organization, you probably spend a pretty penny on translation fees too.

Asset automation does all of this automatically — in seconds instead of hours or days. And all with the highest quality. Imagine cropping out a background and inserting a completely new one with a couple of clicks. Uploading a photo and having it automatically tagged with relevant and highly descriptive phrases. Or having search terms delivered in all applicable languages. Automatically.

It’s all thanks to artificial intelligence. When you let machine learning automate the more mundane tasks, your creatives, marketers, and IT can put their brainpower toward more impactful activities.

Adobe can help.

With Custom Smart Tags and a native AI engine, Adobe Experience Manager Assets is the smartest DAM available. It’s powered by Adobe Sensei technology, with advanced algorithms and machine learning, so the more data the technology is exposed to, the more it learns and adapts. With our massive volume of content and data assets to draw upon, we help you save time, discover hidden assets, and deliver great experiences faster.

Silicon Labs

“Tagging allows us to define our products and gain a greater understanding of how to improve our marketing. The tagging capabilities for our content in Adobe Experience Manager is a linchpin to our digital strategy.”

Kamran Shah, Director of Corporate Marketing, Silicon Labs

Silicon Labs

Features

Smart tagging

Powered by Adobe Sensei AI and machine learning, our smart tags tool understands an asset's content to automatically tag it with intelligent, business-specific keywords.

Smart crop

Eliminate tedious editing with smart crop, which automatically crops the focal point in an image — and with AI powered by Adobe Sensei, generate high-quality swatches from images.

Multilingual asset management

Enter a search term in one language and Adobe Sensei instantly translates it and delivers all applicable assets across all defined language libraries — even if your metadata is only in English.

Explore other benefits

Native Creative Cloud connection

Native Creative Cloud connection

Rich media delivery

Rich media delivery

Let’s talk about what Adobe Experience Manager Assets can do for your business.

Let’s talk about what Adobe Experience Manager Assets can do for your business.