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Your DMP Crash Course

Kimaya Chaudhary — Adobe | Matt Vittorioso — Ally Financial

What is a data management platform? How is a DMP different from other technologies and how does it complement my existing tools? What use cases could a DMP enable that add value to my business? Get answers to these questions and more. Learn how the media DMP evolved into the enterprise DMP, and why Adobe Audience Manager is the first and most extensive experience DMP available on the market. Discover how Audience Manager can fit into your marketing stack and how to use it at every stage of your marketing funnel. We'll review key concepts and frameworks to consider as you get started and explain DMP use cases to drive great customer experiences.

Key takeaways:

  • Understand what a DMP is and what it can do.
  • Find out how a DMP can augment your existing marketing stack.
  • Discuss frameworks and concepts to build a mature DMP practice.
  • Learn how to tackle key use cases that address quick wins with the potential to scale and benefit the enterprise.

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