Mattel: Reimagining Retail Design with 3D and AR Technologies - S6011

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Todd Burke

Principal Solutions Consultant, Adobe

Sal Velazquez

Staff Packaging Designer, Mattel


Mattel’s Barbie is a 60-year-old brand that continues to innovate year after year to appeal to the changing retail marketplace. Learn how the Barbie packaging team has adopted some of the most advanced design processes to elevate the quality of their work, drive brand consistency, and streamline creative-to-marketer workflows, while significantly reducing costs.

Sal Velazquez, staff packaging designer for the Barbie team, will:

  • Share how Mattel leverages 3D and augmented reality (AR) tools to reinvent digital design and speed up the creative review and approval process
  • Demonstrate product features, pitch design concepts, and planograms
  • Discuss how his team is using solutions across Creative Cloud to improve branding and consistency

Technical Level: General Audience

Type: Session

Category: How To, Inspiration, Industry Best Practices, Running Your Business

Track: Creativity and Design in Business, Graphic Design, 3D and AR

Audience: Art/Creative Director, Business Strategist/Owner, Educator, Photographer, UI and UX, Web Designer, 3D, Executive, Marketer