Product Design: Virtual Photography with Adobe 3D Tools - S6700

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Vladimir Petkovic

Vladimir Petkovic

Creative Director, 3D & Immersive, Adobe


No studio, no camera, not even an actual product? Step into the world of Adobe 3D tools to learn about the process of making picture-perfect images, all virtual and accessible like never before. Join Vladimir Petkovic, 3D and Immersive creative director at Adobe, to discover the world of computer-generated imagery. You’ll learn how to not only mirror photorealistic scenes, but also break the boundaries of the real world, enhance your creativity, and elevate your product shots for marketing and e-commerce.

As Vlad gives you a close look at the tools from Adobe’s 3D offering — Dimension, Substance Alchemist, and Substance Painter — you’ll learn:

  • The benefits of investing in virtual photography
  • The key ingredients that make up virtual photography
  • How your virtual studios and product assets can be reused repeatedly for a variety of different use cases
  • Ways to combine 3D technology with traditional workflows, including photography, graphic design, and even UX/UI

Technical Level: General Audience

Type: Session

Category: How To, Inspiration

Track: Illustration and Digital Painting, Graphic Design, 3D and AR

Audience: Art/Creative Director, Graphic Designer, Photographer, 3D, Illustrator