Sometimes it’s difficult or even impossible to create custom campaign imagery. Join Adobe Stock Creative Director Sarah Casillas to learn how and why leading creative pros are now leveraging stock as an alternative to assignment shoots to address their most timely, practical, and creative needs. Today’s new stock imagery encompasses photos, vectors, illustrations, templates, videos, and 3D assets from the world’s most accomplished professional visual artists, as well as videos, Motion Graphics templates, and audio tracks. The smartest creatives know when and how to use stock to maximize their efficiency and expand their possibilities.   

In this session, you’ll find out: 

• How stock content can help solve difficult practical design dilemmas 
• Why so many designers use stock for creative inspiration 
• What separates world-class stock from the rest