Customer Advantage

creative professionals

Rendering for creative professionals

The PDF Print Engine advantage

The tools in Adobe Creative Cloud help turn your brightest ideas into your greatest work. Maybe you just broke new ground with a new feature from the latest update of Adobe Illustrator or Photoshop, and you pushed the envelope beyond anything you’ve done before. After applying the finishing touches and obtaining approval, it’s time to send your design to the printer.

As a medium, print is tactile, high impact, and nonintrusive. It can be essential to winning the attention of your audience and anchoring your message in a crowded media landscape. But print is expensive, so the stakes are high.

The prepress department at your printer will carefully examine the structure of the job. Accurately reproducing your design on a printing press requires specialized skills and techniques. The prepress function consists of a series of stages, of which rendering is the most critical. The text, graphics, and images of your design will be broken down, in a series of steps, into atomic elements. Transparency, knockouts, and other complex effects will be reduced and simplified. Your rich palette of carefully selected hues will be funneled into a small number of separated printing colorants, each of which will be screened into halftone dots. The rendering stage performs these operations at high speed, producing billions of pixels in a continuous stream that instructs the inkjet heads, or laser beams, when and where color is to be applied to the substrate.

Adobe PDF Print Engine is a state-of-the-art rendering technology. It is built into prepress solutions from leading graphic arts manufacturers. PDF Print Engine uses the same core technologies as Adobe Acrobat DC, Photoshop, Illustrator, and InDesign. This lowers the chance of discrepancies and increases predictability: What you view on-screen is exactly what you will get when ink hits paper.

If your printer uses PDF Print Engine, you can rest assured that your artistic vision will print as expected, with no surprises. 

      PDF Print Engine:

  • Lets designers unleash their creativity with the latest transparency effects, smooth shades, overprints, spot colors, and so on
  • Delivers predictable and accurate reproduction of complex graphic effects and colors, giving designers confidence that their constructs will be reproduced properly, without unwanted surprises
  • Uses the same core imaging technologies as industry-leading Adobe applications, effectively streamlining the hand-off between job creator and printer 
  • Allows transparency to be maintained in a “live” state longer in the workflow, increasing design flexibility and guaranteeing accurate rendition on press  

 

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If you have any questions, write to us at PDFprint@adobe.com