How to take photos that showcase an aesthetic.
Explore how to take aesthetic pictures that develop and demonstrate your personal style. Then build your photo editing skills to enhance that vibe.
Aesthetics are everything in photography.
Aesthetics deal with subjective properties like beauty, style, and form — the “look” of a piece of art. You’ll get a slightly different definition of what exactly an aesthetic is depending on who you ask, especially in the world of photography. Even AI has trouble seeking out a good photo — there’s no one answer to what makes an appealing aesthetic.
You can explore the work of classic professional photographers like Diane Arbus and Ansel Adams and see different perspectives on what creates an aesthetic. Many new photographic forms are out there — selfies, for example. These new forms have expanded the field of photography and opened new avenues of exploration. Explore how finding your aesthetic can help you build a body of work that will help with college admissions or land that internship.
The elements of an aesthetic.
Several key components compose a photography aesthetic. How you emphasize each, depending on personal style, will help you land on your look.
You need good subject matter to take good pictures, and from there you can move to format, framing, and technical specifications. Explore the principles of photography composition. Along with some trial and error, you can start to develop a personalized and bespoke style of photos.
Your aesthetic develops based on your choice of subject matter. A compelling subject can give you a leg up. Explore how streetwear overlaps with sports like basketball or skateboarding. Follow a color story through different aspects of fashion like clothing and makeup. Play with the environment and how a subject blends in or contrasts with the setting.
By choosing a subject, theme, or idea, you’ll find other artists who can inspire your techniques, and you can learn from specific types of photography. Capturing a city street, for instance, requires you to make dozens of decisions about how you want to portray the hustle and bustle of a lived environment.
You might not shoot on film, but a knowledge of different film formats can help you decide what looks best with your artistic vision. That doesn’t mean you need a supply of technical equipment to explore aesthetics. You can discover a lot with just an iPhone. However, understanding photography formats can help you learn the difference between vintage style and modern flair.
Format also applies to the platform where your photo will appear. Shooting Instagram photos will force you to adjust the composition of images for the portrait orientation ideal for scrolling. Wider landscape orientation images may be better suited to bring a particular aesthetic to a desktop-focused website.
The rule of thirds is a great beginner composition tool that’s used by experts as well. It’s where the subject of the photo is aligned with an intersection of a 3x3 grid in frame. What you put at the intersection of those grids determines where the viewer’s eye goes, and what aesthetic your image may have. Align a subject with one of the lower crosshairs to emphasize them in relation to the space around them. Put your subject along one vertical line to showcase height.
Another great composition tool is the use of negative space. Negative space is the area in and around your subject. When you’re first learning to shoot, try framing your subject on backgrounds that are stark, like a blue horizon or a night sky. Besides being interesting to look at, it will also help you refine some other techniques as you focus on your subject without worrying about the surrounding environment.
Understanding compelling compositions can really set your work apart. Great photos come from a viewer’s eye that is well developed. What is important to you about the work you are photographing? What is the concept, idea, or theme you want to convey to a viewer? Once you have a sense of that question, and its answer, you can begin to refine your efforts.
When and how you take your shot matters. If you’re photographing a horse, what do you want a viewer to see? You can capture images in different ways to showcase athleticism, put a focus on the physical beauty, or emphasize the strength of the animal. If you want the athletic horse, compose your images to show a horse at gallop. If you choose a more panoramic approach, you can place the horse in its environment, juxtaposing it against the beauty surrounding it.
You can also use natural light at golden hour or shadows at different times of day to change the feeling of a photo — the same horse at dusk will produce a different aesthetic than one under a hot desert sun.
Enhance aesthetic photography with clever editing.
If you want to enhance your aesthetic further, you can do so in photo editing apps. Explore Adobe Lightroom tools to find ideal ways to hone your personal style. Color adjustments and filters are a great place to begin.
Once you’ve uploaded some of your photographs to Lightroom, experiment with basic color correction techniques. Begin in the edit menu and test out tweaks to Exposure, Saturation, Contrast, and Highlights. Bumping up saturation makes things warmer and more vibrant, for instance, while toying with exposure affects the depths of shadows and light within your images.
If you’re not sure exactly how to start modifying your photos in post-production, try Lightroom presets. Similar to photo filters, presets get the editing process started with some adjustments. Once you’ve found one that meshes with the aesthetic you want, modify the sliders to make things feel more personal. Save your new preset for future use and bring a consistent aesthetic to images in your Instagram feed.
Developing an aesthetic that’s unique to you as a photographer is a journey that requires you to commit to decisions, make mistakes, and learn. By researching, practicing, and paying attention to what works and what doesn’t, you’ll have an aesthetic and personality that’s all yours.