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Adobe Advertising Cloud Features

Automated media buying with a demand-side platform is the must-have for businesses to move their digital advertising strategy forward. The DSP you choose can give you the advantage that you need to successfully and cost-effectively implement your strategy, accurately forecast and predict outcomes, and give your customer an experience that delights. Adobe Advertising Cloud has been consistently named a Leader in the field by Forrester. See how we can help you become a leader in yours.

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All on the same page when you’re all on the same platform.

Visualizing an omni-channel strategy is easier when you have a unified demand-side platform. Adobe Advertising Cloud DSP is the most comprehensive, agnostic platform that gives you access to ad inventory for practically any media and provides all the tools for quality-control, measurement, and optimization.

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Plan and buy advertising across screens and formats. Ingest existing TV and digital plans or a combination of datasets to determine the optimal inventory mix and budget allocations by channel, then accurately measure reach, frequency and impact.

Learn more about cross-screen planner

Automate private inventory management for guaranteed buys, as well as premium, on-demand inventory from more than 100 publishers and TV broadcasters or from non-traditional programmatic offerings like audio, digital out of home (OOH) and social.

Learn more about premium inventory management

Select the ideal targeting mix with multiple options including inventory targeting based on sites, apps, categories. Or, target based on audience segment, device type, manufacturer, OS, browser, connectivity or location from the country level to postcode.

Learn more about multivariate targeting

Go beyond cookies and devices to target individuals. Associate an individual’s devices to create a single profile. And with our open, agnostic platform, it’s easy to merge data sources to augment that profile. All of this can be used to find more customers with lookalike modelling.

Learn more about people-based marketing

Use measurement solutions from industry leaders like Nielsen to get the full scope of a campaign’s performance both online and off-line. Gain actionable insights with easy access to real-time campaign data and customised reports.

Learn more about attribution and measurement

Keep control of your brand with our industry-leading tools to ensure your advertisements display in the best possible light. Page screening capabilities detect and mitigate faulty inventory, while pre-bid filtering detects and prevents fraud, brand violations and suboptimal viewability.

Learn more about brand safety tools

Determine the influence of brand advertising with our proprietary A/B testing tool, Experiment Designer. And to measure brand lift and channel impact, use our free, in-house, real-time survey tool.

Learn more about brand surveys and testing

Make the most of your time with a variety of tools, products and integrations, including simple and flexible objective-optimisation definitions, package-level performance goals, improved bulk edit and bulk creation tools and performance metrics.

Learn more about efficiency tools

Dig deeper with more sophisticated data processing for greater insights. Raw activity logs provide rich campaign activity that go straight to your own database or data management platform. Our reporting API brings you performance metrics directly into advertiser’s native applications.

Learn more about enterprise DSP tools


Use artificial intelligence to maximise conversion by implementing recommendations for the optimal mix based on goals and budget. Get better campaign predictions with models for expected clicks, costs, CPC, position and revenue for your search marketing strategy.

Learn more about predictive modelling

Simplify the creation and update of search-campaign structures with intuitive workflows and tools for automatic creation, dynamic editing and campaign reporting that work across engines, including Google, Bing, Yahoo and Yandex.

Learn more about advanced campaign management

AI-powered optimisations increases bid responsiveness to unexpected market changes, such as heightened CPC competition and improved accuracy to hitting daily portfolio spend targets.

Learn more about performance optimisation

Quickly navigate, preview and troubleshoot your search campaign set up. You can also reduce time-consuming, manual processes with bulk editing tools like an easy-to-use editing pane, flexible scheduling and simple copy-and-paste functionality with Excel.

Learn more about intuitive search workflows

Get a complete media investment platform with Adobe Audience Cloud Search. It includes direct API, which allows you to access all the top search engines around the world, including Google, Bing, Yahoo Gemini, Yandex, Baidu, Yahoo Japan and more.

Learn more about enterprise search tools

Better outcomes come from better management.

From data ingestion to campaign management, get industry-leading features that make workflows more intuitive, optimise bids, troubleshoot set up and more. Powered by Adobe Sensei artificial intelligence, you’ll see how your campaign will turn out before you even turn it on.

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Bring the sitting room into the digital age.

When you understand not just what your customer does, but why they do it and how they’re different from others, you can give them what they need. We have robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why- and how-style insights that actually deliver R.O.I. 

Bring the sitting room into the digital age.

We’ve brought the automation of digital media buying to traditional TV advertising. Now you can reach all your TV viewers from broadcast to linear cable inventories and combine their data to gain powerful viewer insights. 

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See your entire advertising plan from digital to TV so you can identify overlap, economic efficiencies and audience-reach opportunities. Use digital data and viewership patterns to bridge the gap between digital and traditional TV video advertising to more effectively target households.

Learn more about TV-to-digital planning

Reach your consumers regardless of where and how they consume television content. Gain access to the most broadcast and linear cable inventory of any platform and the ability to activate private marketplaces.

Learn more about all forms of TV

Go beyond traditional age and gender demographics used in TV advertising to include viewership patterns, first-party data, brand affinity, consumer behaviours and psychographics. You can also forecast viewing habits based on customised audience behaviour and attributes.

Learn more about data-driven targeting

Understand the needs of your customers with a mix of brand surveys, measurement options for digital and off-line conversions, duplication analysis, reach and frequency rankings and Nielsen-verified, transparent, audience-reach reporting.

Learn more about TV analytics and attribution

Put your customers in context.

When you understand not just what your customer does, but why they do it and how they’re different from others, you can give them what they need. We have robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why- and how-style insights that actually deliver R.O.I. 


Digital ads built on the fly for media buys that happen in a snap.

Saying you can turn insight into action is one thing. Actually doing it is another. Because Adobe Analytics is part of an integrated digital ecosystem, we make pulling insights into advertising, cross-channel campaigns or the personalisation of content easier than ever.

Use rules-based decision trees to unfold a series of ads to your customers that takes them through a journey and follows them even if they move to different devices or websites.

Learn more about rules-based experiences

Automatically build thousands of digital ads that vary in real-time for product-based retargeting, creative personalisation, audience segmentation and customer journey. All of which can be optimised with a feed-based algorithm using multivariate testing.

Learn more about feed-driven creative

Reduce the creative development costs of your digital advertising with intuitive, self-serve user interfaces and customised templates that let you edit different elements, while still enforcing rules that keep new layouts on brand.

Learn more about creative intuitive workflows

Make collaboration between design and marketing teams a reality with the integration of Creative Cloud assets library and customer data from Adobe Analytics and Adobe Audience Manager. Combined, you get approved, campaign-ready creative elements that can build insight-led, personalised advertising sequences.

Learn more about content and data integrations

Get help keeping up with the latest in digital advertising. Our experts can show you how to create customised, interactive, jaw-dropping ads that won’t just sell products, but will also engage your audience at a deeper level and move you to the forefront of technology.

Learn more about customised creative services

Digital ads built on the fly for media buys that happen in a snap.

The powerhouse of Adobe creative tools plus the exceptional insights from our analytics allow you to swiftly build ads personalised to customer behaviours, profiles and where they are in the customer journey. With flexible templates and intuitive workflows, you can always deliver the right ad to the right person at the right time.

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Let’s talk about what Adobe Advertising Cloud can do for your business.

Let’s talk about what Adobe Advertising Cloud can do for your business.