Where programmatic meets media. All media.
The days of siloed media are finally over. Welcome to Adobe Advertising Cloud — the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale.
Benefits
Get it all with our demand-side platform.
Advertising shouldn't be hard. Manage all your media strategies across digital and TV to deliver better ads for every audience.
Deliver better TV advertising.
Programmatic is a strategy, not a channel. So bring the ease and power of data and automation to your TV advertising.
Get smarter search marketing management.
We bring the best data science to search. Use AI and data integrations to make search marketing about strategy instead of best guesses.
Bring creative management to life.
We believe content is as important as delivery. Streamline the creation of meaningful ad experiences that resonate with your audience.
Dynamic creative is a part of programmatic. It's in its nature.
Read our Brilliant Advertising guide to learn five ways to overcome the challenges of programmatic ads.
How we're different
Independent
We are committed to providing a media buying platform you can trust. We’re not tied to any special interests that may lead us away from serving your needs. We don’t own media or make money from publishers. We don’t share or tie down your data. It works seamlessly on our platform and anywhere else you want to use it.
Unified, end-to-end ad stack
We're the only truly omnichannel DSP, supporting TV, video, display, native, audio, social, and search campaigns in a single workflow. So you can tap into all your channels for holistic planning, buying, managing, and optimizing — including premium and private deals — for better results and greater audience reach.
A foundation of connected data
Nobody knows the data like us. And we bring that expertise to bear on advertising. We connect otherwise diparate data sources for analysis and segmentation to help you truly understand your audiences. And then, we help you act on those insights with unified, coordinated campaigns through all your media and marketing channels.
Personalization at scale
Because advertising is often a customer's first interaction with your brand, it's important that you make those impressions count. We bring art and science together, giving you access to Adobe Sensei to scale bidding and optimization strategies and Advertising Cloud Creative to let you create thoughtful, dynamic messaging and ad sequences based on audience data.
Transparency and brand safety
We believe advertisers deserve to know exactly where their money is going — it's that simple. We're the industry leader in brand safety and media quality. We don't hide beind a murky supply chain. Marketers deserve and should expect total accountability. Which is exactly what we're making happen.
Success stories
Hotels.com used Adobe Advertising Cloud to build a funny, interactive, and engaging ad experience that raised brand awareness and drove customer loyalty.
Havas uses Adobe Advertising Cloud Creative to scale and pull creative assets into animated ads at specific times.