Customer experience is mission critical.

Customer experience isn’t a nice-to-have. It’s critical to your business, which makes it a top priority for IT. You drive the transformation that makes the best customer experience a reality. We can help.

IT teams are rising to the challenge.

Technology is leading the customer experience. Discover the highlights from the 2020 Technology Trends report.

How We Help

Purpose-built CXM technology.

Customer experience management (CXM) is bigger than CRM, CDP, customer engagement or any legacy category. Our technology is not re-purposed from some other use case. It is built intentionally for CXM and always will be.

Real-time customer profiles.

With data in silos, you can’t get a clear picture of your customer. With Adobe Experience Platform, you can stitch together all your data into a real-time customer profile that is enhanced by continuous intelligence to enable truly personalised experiences.

Agility through extensibility.

You need to work faster and with less. Our APIs and commitment to open source tech allow your developers freedom to build what they need without relying on expensive systems integrators.

Continuous intelligence for customer experience.

To make the best decisions in real time, you need continuous intelligence. With Adobe Sensei, we provide powerful artificial intelligence trained specifically for CXM. Or train your own models to innovate faster.

Privacy, compliance and security by design.

Every technology is a tradeoff — innovation for risk. But with privacy and security-related features built in, we help you comply with regulations like GDPR and mitigate the risk that comes with pushing to the bleeding edge.

High performance and global scale.

Customer experience uptime matters. With data centres around the world and an investment in edge technology, we enable fast, reliable performance whether you’re handling petabytes or exabytes of data.


“We’d rather invest resources in designing new products than managing an on-premises environment. Working within the cloud environment with Adobe Experience Manager allows us to focus on our core competencies and scale more efficiently.”

Sherri Wood, IT Director, Silicon Labs

Silicon Labs uses Adobe to democratise control over content assets at a global scale and to gain greater insights about their customers. This allows IT teams to focus on bigger problems, but ensures that they are still in the loop when marketers take action.

Leveraging digital technology to deliver award winning news.

Spar ICS is driving improved shopping experiences with personalisation​.


Sky is embracing customer data to deliver superior cross channel experiences..

Let's talk about what Adobe can do for your business.

Let's talk about what Adobe Experience Cloud can do for your business.