Analytics should do more than gather. It should act.
You’ve got standard analytics. You’re collecting data. But what you do with that data makes all the difference. It’s no longer enough to simply collect visits and clicks. Organizations need to better understand customers through segmentation, cross-channel analysis, audience enrichment, and prediction. We call this customer intelligence — and it’s what turns insights into action.
We’re a Leader in The Forrester Wave™: Web Analytics, Q4 2017.
Be the fastest to insights and actions.
You shouldn’t have to wait for data scientists to interpret your analytics data. Your customers won't. When the intelligence is accessible, everyone in your organisation can move more quickly to action. Start with a 360-degree view of your customers, add machine learning and artificial intelligence and move from simple web analytics to delivering experiences in real time with true customer intelligence.
Organise vast streams of data, traffic and site navigation patterns into crisp visualisations and reports.
Use artificial intelligence and machine learning to discover hidden opportunities and act fast.
Build unique audience profiles to identify your most valuable segments and use them across channels.
Know why they come to your apps, why they stay and how to keep them coming back.
Make it predictive.
Data no longer just informs, it predicts. Get answers to the questions you don’t even know to ask.
Let your data do the marketing.
Reaching the right customers at the right time — and in a meaningful way — is every marketer’s goal. Read our three-phase guide to learn how to build strong customer profiles, predict audience behaviours and integrate all your data to deliver your most successful campaigns yet.
How top brands are succeeding with analytics.
Stronger analytics for stronger relationships.
Nissan uses Adobe Experience Cloud to empower their employees to create compelling, personalised experiences based on real-time physical and digital customer information.
Simplifying the pursuit of leisure.
Multinational travel and tourism company simplifies customers’ pursuit of leisure by understanding their needs and delivering relevant content across multiple channels.
We give you smarter analytics with customer intelligence.
We help you to strengthen your analytics by empowering your insights to act. Adobe Analytics Cloud is the core intelligence engine that powers experiences for your business. It makes your analytics understandable and accessible to everyone in your organisation, uses precise segmentation to understand the best way to reach high-value audiences and gives you an objective view of the entire customer journey. All in real time.