Maximise personal experiences. And ad revenue.
Get to know old customers. And find new ones.
Adobe can help. Adobe Audience Manager lets you target the same customers across every channel by bringing all your data into a single profile. This allows you to find new customers using attributes from your most valued segments. With Audience Marketplace, you can scale your high-value audience segments to deliver targeted content on every channel. And Audience Marketplace lets you quickly buy and sell second- and third-party data — without setting up individual partnership agreements.
Get a detailed view of every customer.
Personal ads with your video experiences. No complex coding.
Adobe can help. Adobe Primetime lets you build and deliver high-quality video content that can be watched any time and on any device — creating more value for your pay-TV service and strengthening brand affinity for content owners. And you can develop video experiences with software development tools that let you quickly deliver to mobile and OTT devices. Which means you can dynamically insert ads into your video content across every screen.