Adobe Experience Platform Data Governance

Don’t let data restrictions get you down.

Keeping track of your data and making sure it's used appropriately is a tall order. With Adobe Experience Platform Data Governance, a first-of-its-kind data governance framework, you have the power to classify, manage and enforce how your data should be used across the enterprise — so you can get the most out of it.

Benefits

 

Centralise your data governance
Manage data governance policies in one place and extend them to customised workflows and applications, including both systems of engagement and record.

Govern your data your way
Govern experience data with the flexibility your business needs using customised labels and policies.

Use data safely
Minimise inappropriate data usage by warning data users about unintended uses or by simply preventing policy-aberrant data usage.

Increase efficiency
Save time and resources in compliance management for IT and lines of business.

Benefits

Features

 

A single framework for enterprise data governance

General Labelling
General Labelling

Apply specific labels to classify data based on governance and compliance needs. This includes out-of-the-box contractual, identity and sensitive data labels. You can also create customised data labels.

Label inheritance
Label inheritance

Labels are automatically inherited based on lineage of experience data source by segmentation and activation workflows. Labels applied at dataset level are inherited by all fields in the dataset.

Policy framework
Policy framework

Create, manage and communicate data usage policies, including policy templates, customised policies, audit of data usage and integration-ready APIs.

Policy Enforcement
Policy Enforcement

Enforce data usage policies within data usage workflows. Out-of-the-box enforcement capabilities are provided in data activation workflows native to Platform. Customised applications on Platform can define their own enforcement workflows to warn or restrict data usage.

Lineage Analysis
Lineage Analysis

See how intended data usage may violate policies. Also, perform comprehensive lineage analyses and receive recommendations on how to comply with policies.

Open API's
Open APIs

All our functionalities are available via REST-based APIs. Use those APIs to leverage Platform’s data governance framework directly in your applications.

Resources for Experience Platform Data Governance

White paper

White Paper

Check out our white paper for Adobe Experience Platform Data Governance and dig deeper into the details.

Understand data governance

Watch our video to get a quick overview of the data governance capabilities in Adobe Experience Platform.

Let’s talk about what Adobe Experience Platform can do for your business.

Let’s talk about what Adobe Experience Platform can do for your business.