Personalised experiences at scale, powered by AI.
Deliver relevant, engaging and personalised experiences by blending rules-driven approaches with artificial intelligence. Adobe Target includes four key personalisation capabilities powered by Adobe Sensei, Adobe’s AI and machine-learning platform.
Let automation transform your business.
Auto-allocated A/B testing
Test faster and smarter. Find and deliver the winning experience to more visitors earlier for increased conversion and revenue. And do it with auto-allocated A/B testing.
Tap into powerful AI that uses everything you know about your visitors to deliver each one the best personalised experience.
AI-driven offer delivery
Let the algorithm discover and deliver the offer that resonates most with each visitor every time.
Suggest the best products and content to visitors based on their unique profile and interests expressed through onsite or off-line behaviour.