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Adobe Campaign Features

Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. Its powerful features let you create amazing campaigns that resonate with your different audiences across all channels and screens.

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Email Management

Make email personal.

Improve your email marketing with personalised and contextually relevant messages. Use the native email capabilities in Adobe Campaign with your other marketing channels. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting.

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Powered by Adobe Sensei, Adobe Campaign analyses and recommends subject lines and predicts open rates based on length, sentiment and relevancy.

Set up rules to match offers and images recipients based on customised criteria. This helps you scale the offer-matching process and quickly link personalisation rules to specific content types.

Create beautiful, personalised and responsive emails in a variety of ways whether you do your creative and coding in house or work with partners and agencies. Preview these emails to see exactly what they’ll look like across hundreds of devices, browsers and inboxes.

Improve the deliverability of your emails in real time based on feedback from ISPs. Take advantage of our deliverability features and expertise, whether you’re just starting a new email programme, fine-tuning your approach or preparing for critical, high-volume periods like holiday season.

Design an A/B test email that uses up to three email variants to determine which version has the biggest impact on your customers. Define your success criteria in advance and let Adobe Campaign automatically send the top-performing variation to your entire population.

Use what you know about your customer to determine language preferences. Then adjust or translate email content based on those preferences.

Automate transactional emails like password resets or order confirmations. Or integrate Adobe Campaign with Adobe Analytics to trigger real-time remarketing emails based on individual user actions (and non-actions) on your emails, apps or websites.

Cross-channel Marketing

Manage multiple data sources, define your audience segments and plan and execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface.

In addition to powerful, out of the box reporting templates, Adobe Campaign lets you create customised reports on a delivery, campaign, user or segment level. Do descriptive analysis, summarise ROI and CLTV or export data to Adobe Analytics and other solutions for further data visualisation and analysis.

Target and segment your audiences right in Adobe Campaign. Save time by adding your personalisation fields for printing, fulfilment and delivery through your direct mail vendor.

Use built-in reports in Adobe Campaign to quickly analyse email delivery and engagement data and share the reports on an automated or recurring basis. Email delivery data can also be exported to Adobe Analytics or other tools for further visualisation and analysis.

Create a rules-based offer catalogue. You can manage offers by weights or priorities and cap how many times customers see a specific offer. Then personalise offers based on criteria like location, customer lifetime value, loyalty status and more.

Set up preference centres to make adjustments based on your customers’ interests and preferences. This helps you to enrich customer profiles and manage contact fatigue.

Use Adobe Campaign to streamline your mobile marketing activities, such as sending mobile-responsive emails, delivering push notifications and text messages and designing your app to integrate with Campaign using our mobile SDK.

Launch, measure and automate campaigns across every channel.

Harmonising all of your marketing channels is not an impossible task. With the help of Adobe Campaign, you can bring customer data from different systems, devices and channels into a single profile. Then, deliver timely and relevant campaigns that meet your customers in the right places and right ways along their customer journey.

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Segmentation and Targeting

Discover and delight your most valuable audiences.

Not all audience segments have the same needs or bring the same value. Adobe Campaign helps you to use data to understand your unique customer segments and then craft the best campaigns to make meaningful connections with each one.

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Pass data from Campaign to Adobe Analytics and use Analytics data directly in Campaign. This helps you to understand your email in the context of your other digital marketing efforts, identify new and valuable audiences and trigger messages based on statistically significant interactions.

Use multidimensional targeting to create segments based on virtually any variable in a customer profile. Define and save these audiences in Adobe Campaign for use in multi-step, cross-channel programmes or to share with other Adobe Experience Cloud solutions.

Use Adobe Campaign’s flexible data model to enrich your customer profile data and add new attributes or tables. Then, use these customer profiles for more accurate segmentation, personalisation and reporting.

Connect to large databases and CRM systems like Microsoft Dynamics 365. Or create customised data connections to your broader marketing ecosystem, including point of sale systems, e-commerce platforms and off-line programmes.

Use data where it resides instead of setting up data migration processes. This way, your data is always up to date for faster campaign execution and is convenient for you to access.

Let’s talk about what Adobe Campaign can do for your business.

Let’s talk about what Adobe Campaign can do for your business.