Know what’s working and what isn’t.
We all want to know how our customer experiences are performing. Which assets are working well. What could use improvement. Where our experiences are being consumed. Analysing the success of any marketing effort requires the ability to measure key performance indicators (KPIs) across all channels. But when you’re producing a large volume of content, getting the data you need — and driving actionable insights from this information — isn't all that easy.
With asset insights, detailed reporting from within the DAM helps you to analyse how different assets are performing in different situations — without relying on IT. This gives you the information you need to quickly optimise those that need improvement. With centralised reporting related to KPIs, asset performance and engagement, you’ll have greater visibility and be able to generate a variety of reports. So you can use the insights to create digital experiences that connect with customers. This helps you to make intelligent decisions so you can increase the ROI on expensive asset creation efforts, as well as re-using assets that have performed well in similar situations. And you can do it all with Experience Manager Assets — no need to purchase an Adobe Analytics licence.