Adobe Generative AI User Guidelines


Last Updated: October 6, 2023


These Generative AI User Guidelines (“Guidelines”) govern your use of Adobe’s generative AI features. In addition, if your agreement with Adobe is governed by the General Terms of Use located at, then your use of these generative AI features are also governed by the Adobe Generative AI Additional Terms located at, which are incorporated by reference into these Guidelines.


These Guidelines have two goals: to maintain the high quality of creative content generated using Adobe’s suite of products and services, and to keep our products and services accessible to our users in an engaging and trustworthy way that fosters creativity.


1. No AI/ML Training


When using our generative AI features, you agree you will use them only for your creative work product and not to train AI/ML models.


This means you must not, and must not allow third parties to, use any content, data, output or other information received or derived from any generative AI features, including any Firefly outputs, to directly or indirectly create, train, test, or otherwise improve any machine learning algorithms or artificial intelligence systems, including any architectures, models, or weights.


2. Be Respectful and Safe


Do not use Adobe’s generative AI features to attempt to create, upload, or share abusive, illegal, or confidential content. This includes, but is not limited to, the following:

  • Pornographic material or explicit nudity
  • Hateful or highly offensive content that attacks or dehumanizes a group based on race, ethnicity, national origin, religion, serious disease or disability, gender, age, or sexual orientation
  • Graphic violence or gore
  • The promotion, glorification, or threats of violence
  • Illegal activities or goods
  • Self-harm or the promotion of self-harm
  • Depictions of nude minors or minors in a sexual manner
  • Promotion of terrorism or violent extremism
  • Dissemination of misleading, fraudulent, or deceptive content that could lead to real-world harm
  • Personal or private information of others in violation of their privacy or data protection rights


Please note that we may report any material exploiting minors to the National Center of Missing & Exploited Children (NCMEC).


If at any time you believe someone has violated these Guidelines, please report it by contacting us at


3. Be Authentic


We disable accounts that engage in behavior that is deceptive or harmful, including:

  • Using fake, misleading, or inaccurate information in your profile
  • Impersonating other people or entities
  • Using automated or scripting processes (such as bulk or automated uploading of content through a script)
  • Engaging in schemes or third-party services to boost account engagement (artificially increasing the number of appreciations, views, or other metrics)


4. Be Respectful of Third-Party Rights


Using Adobe’s generative AI features to create content that violates third-party copyright, trademark, privacy or other rights is prohibited. This may include, but is not limited to, entering text prompts to generate a third-party brand logo, uploading an input image that includes a third party’s copyrighted content, or using a third party’s personal information in violation of their privacy or data protection rights. If you’re not sure whether your content violates the rights of a third party, you may want to reach out to an attorney or consult publicly available reference materials at the following:


If you want to report the misuse of your own creative work or your own intellectual property by one of our users, you can do that here: Intellectual Property Removal Policy located at If you have a contract or other dispute with an Adobe user regarding content they have uploaded to our products and services, please resolve the issue directly with the user. We can’t moderate contract, employment, or other disputes between our users and the public.


5. Content Credentials


Adobe will attach and may publish Content Credentials for content created with generative AI features to let people know it was generated with AI. Learn more about Content Credentials.


6. Commercial Use

In general, you may use outputs from generative AI features commercially. However, if Adobe designates in the product or elsewhere that a beta version of a generative AI feature cannot be used commercially, then the generated outputs from that beta feature are for personal use only and cannot be used commercially.


7. More Information


We may take action on your Adobe account if we discover content or behavior that violates these Guidelines. For more information about what you can and can’t do while using Adobe’s generative AI features, please refer to your agreement with Adobe.