When worlds collide, business booms.
Media buying has entered the age of automation. And it’s no wonder. You can’t keep up with today’s business with yesterday’s manual processes & siloes. With media strategies & audience fragmentation becoming significantly more complex, you need a demand-side platform that can manage tactics across all channels & all devices. Adobe Advertising Cloud is that product, which gives you the ability to buy Search, Social, Display, Video, Connected TV, Audio & Native all within the one platform, which is connected to your CRM & Audience investments. With a market leading Creative Management Platform as well, Adobe Advertising Cloud is a one-stop paid media platform for the modern era of media buying.
At the core of demand-side platforms is data – using it to build identities and find optimal mixes to reah your audience, an integration that uses both branding & performance intelligence to build awareness, increase conversions & drive greater efficiencies. An integrated platform lets you see all your outcomes in one place, instead of in siloes. You control the exact media inventory you’re buying, ensure you’re appearing in brand safe & quality contexts and gain confidence that you are maximising reach of the right audience.
A combined digital world would give you a single foundation that includes first-, second- and third-party, online and off-line data. It will allow you to see how customers interact with your brand across their entire journey. From learning about your product with a primetime TV spot to seeing ads while browsing their Facebook feed to using a favourite search engine as they compare your product with the competition.
It’s this sort of integration that uses both branding and performance intelligence to build awareness, increase conversions and drive greater efficiencies. An integrated platform lets you see all your outcomes in one place, instead of in silos. You control the exact media inventory you’re buying, ensure you’re appearing in brand safe and quality contexts and gain confidence that you’re maximising reach of the right audience.