Performance optimisation

AI-powered optimisation improves performance by maximising conversions no matter your budget. We’ve developed sophisticated bidding models, so you can get more precise campaign predictions across all your key metrics.


Higher returns at the right price.

Your campaign success depends on bidding on the best keywords at the lowest price. But having to manually adjust your search terms to stay on target leaves you little time for anything else—like developing your strategy.

Use artificial intelligence to customise and automate bidding so you can refine your campaigns without sacrificing your time and energy. Simply enter your campaign’s goal and we’ll automatically optimise for your most important conversion events across all your bid units.

See what makes it work.

Goal setting
Create campaign objectives around your desired conversions. Next, tailor success metrics to accurately reflect the value of customer activity. For example, selecting "Add to cart" should carry more weight than selecting “See product details."

Intelligent optimization
Make your campaigns thrive with optimization powered by Adobe Analytics. Pull in conversion and engagement data such as page views, visits, time spent on site and more.

Multi-dimensional bidding
Stretch your budget and get the highest ROI and bid based on device, time of day, location and audience. Adobe Advertising Cloud Search evaluates your campaign’s performance and automatically adjusts bids based on changes in the marketplace.

Learn more about performance optimisation in Adobe Advertising Cloud.

Tap into the power of AI.

Download An Advertiser's Guide to Higher Return on Ad Spend and learn how AI can enhance your advertising.

Download the guide

Harness the potential.

View this short video to see the capabilities of Adobe Advertising Cloud Search.

Watch now

Harness the potential.

See related features

Predictive modelling

Use artificial intelligence to maximise conversion by implementing recommendations for the optimal mix based on goals and budget. Get better campaign predictions with models for expected clicks, costs, CPC, position and revenue for your search marketing strategy.

Contribution analysis

Discovers hidden patterns within your data to explain statistical anomalies and identify correlations behind unexpected customer actions, out-of-bound values and sudden spikes or dips for metrics across audience segments.

Intuitive search workflows

Quickly navigate, preview and troubleshoot your search campaign set up. You can also reduce time-consuming, manual processes with bulk editing tools like an easy-to-use editing pane, flexible scheduling and simple copy-and-paste functionality with Microsoft Excel.

Let’s talk about what Adobe Advertising Cloud can do for your business.

Let’s talk about what Adobe Advertising Cloud can do for your business.