Big-time analytics with big-time insights.
All of the data in the world doesn’t help if you don’t know what it means, and if you don’t get it while it’s relevant. Adobe Analytics Select helps you gather and analyze relevant and real-time data so you can make the best decisions possible.
Find valuable segments
Use drag-and-drop segment building and customisable reporting to identify your high-value customers.
Improve the performance of your business strategies with accurate optimisation decisions.
Base decisions on facts
Help your marketing and other functional teams make better decisions with data insights.
See what's happening with Activity Map.
The Activity Map capability uses visual overlays of real-time analytics to help you to see and understand how your customers flow and interact across your web pages. You can visualise clicks, segments, pathing, content engagement and any other metric from any report in Analytics.
More capabilities of Select.
Direct all of your data to one secure location that lets you request reports that show advanced relationships and opportunities based on long-tail analytics.
Using Adobe Exchange, plug industry-leading technologies into Adobe Analytics to connect pre-click campaign activity with post-click site engagement.
Fallout & Flow Visualisations
See customer movement at any point in the customer journey. Create new segments based on selected paths and compare fallout across segments.
• Mobile App Analytics
• Calculated Metrics
• Basic Alerts
• Rules-Based Attribution
• Basic Anomaly Detection
• Customer Attributes
• Analytics Report Builder
• People Metric
• Data Connectors & Feeds
• Activity Map
• 275 Customised Dimensions
• 1,000 Events
• Metadata Classifications
• Tag Management
Further your analytics maturity with these add-ons.
VideoAn advanced analytics platform for standardised video and ad engagement measurement.
Predictive WorkbenchAdvanced insights powered by statistical modelling and machine learning.
Live StreamTake action on what's happening at the moment with the real-time events fire hose.
Data workbenchAn advanced analytics platform for customer analytics and predictive modelling.
Mobile MarketingA mobile app campaign tool for messaging, user acquisition and location-based marketing.
AttributionUnderstand what marketing touches are the most meaningful and how to most effectively optimise the customer journey.