Pair your analytics expertise with the power of machine learning.
When it comes to understanding each customer, leave no stone unturned. Gather data from your online and off-line channels to gain a more complete picture of how customers interact with you.
Unify customer profiles
Gain a refined picture of customer interactions across channels by combining experiential data with other customer data sources.
Uncover hidden insights
Use AI and machine learning to understand what’s contributing to positive and negative anomalies.
Use advanced analytics and cross-channel marketing capabilities to provide compelling and connected engagement.
Understand the entire customer journey.
From the first touch, to conversion and through all of the experiential data, know what makes your customer tick. See which areas of the journey to improve, like site design, navigation, content layout, product affinity and conversion rates.
Personalise the experience.
Use machine learning and artificial intelligence through Adobe Sensei to uncover and highlight new ways to offer personalised and relevant experiences to your customers in every channel and each step in their journey.
Discover new insights.
Use machine learning to intelligently compare and contrast large sets of data from all of your online and off-line channels in seconds — not days. You'll quickly identify deep insights into your customers and discover new, valuable audiences and opportunities.
More capabilities of Ultimate.
Combine attribute data with behavioural data so you can see a more complete picture of how customers interact with your properties.
Compare and surface significant behavioural differences between segments through the automated analysis of all your metrics and dimensions.
Create a comprehensive view of unique visitors by connecting Adobe and non-Adobe data in your Adobe Marketing Cloud solutions.
360-degree Customer Analysis
Build your customer profiles with online and off-line information to better understand who they are and how you can present a more personalised experience.
Find out how a metric has changed in relation to your previous data as the anomaly is happening.
Intelligently identify the causes for statistical anomalies. Not just what the issues are, but why they’re happening.
• Mobile App Analytics
• Advanced Calculated Metrics
• Intelligent Alerts
• Rules-Based Attribution
• Analytics Report Builder
• Data Connectors & Feeds
• Activity Map
• 325 Customised Dimensions
• 1,000 Customised Events
• Metadata Classifications
• Tag Management
Further your analytics maturity with these add-ons.
Data workbenchAn advanced analytics platform for customer analytics and predictive modelling.
Mobile MarketingA mobile app campaign tool for messaging, user acquisition and location-based marketing.
AttributionUnderstand what marketing touches are the most meaningful and how to most effectively optimise the customer journey.