Six brands set their content free.

How rethinking content helps deliver dynamic experiences.

 

    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Brands around the world are shattering the digital ceiling in their quest to deliver fascinating customer experiences — each one more impactful than the last. A Swiss manufacturer combines digital showroom and online experiences to make emotional customer connections. An U/AN US software company transforms its online publishing process to push content to its customers at lightning speed. A German-based technology company turns to the cloud to securely reach consumers across oceans — and devices. At the heart of these experiences sits relevant, engaging content and the systems that fuel it. 

Content platforms have taken their place as the “core fabric of a broader digital experience platform,” notes Forrester and a majority of companies say they use platforms like these to deliver personalised experiences — more than they use email marketing. And while the right content platform has the potential to help you to reach customers on a deeper level, many companies still have a long way to go.

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Content creators want the freedom to publish at a moment’s notice — and the insights to know what’s working — but rigid legacy systems hold them back. When workflows tangle and technologies can’t come together, the customer experience falls flat, brand engagement suffers and marketers risk becoming irrelevant.

Companies like yours have discovered that the only way to meet ever-shifting customer expectations is through a content platform built for modern experiences. A platform that helps you to create content as quickly as your customers want to consume it. One that provides powerful brand experiences at every customer interaction. One that uses content in an intelligent way. And one that does it all in a scalable, secure manner.
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The next-generation content platform.

Get content to market faster.

 
Digital leaders are speeding up content creation and delivery by using next-generation content management to help bridge the silos between creative, marketing and IT. By managing digital assets in one place, content creators at companies like Morningstar and Synopsys can quickly build and deliver consistent experiences across digital properties while staying true to brand standards.
READ THEIR STORIES:

Make meaningful connections.

 
Smart screens, social, in-store apps, IoT devices and even physical signage provide limitless opportunities for you to make meaningful connections with each consumer based on their needs and interests. A next-generation content platform centrally manages and optimises content, automatically editing copy and resizing images based on each touchpoint. Find out how companies like Franke Group and Sunrise Communications are delivering more powerful brand experiences, no matter which screen or channel their customers prefer.
READ THEIR STORIES:

Stay secure and scale effortlessly.

 
Companies of all sizes can suffer breaches and outages, resulting in lost revenue and a hit to brand equity. That’s why many brands are migrating their content platforms to the cloud. Learn how companies like Philips and Constellation are using a managed cloud hosting solution to scale and stay secure without diverting their own IT resources.
READ THEIR STORIES:

 

 

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Get content to market faster.

 

    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chicago, Illinois
 
Modern content platform speeds time to market for new content and services.
In the highly-regulated finance industry, giving customers the most up to date content around rules and regulations is essential. Morningstar, a global investment research company, wanted to improve the online experience of their site visitors by helping them to quickly find the information they need. To do this, they sought to replace their legacy content management system with a modern content platform that would provide them with greater agility and accelerate time to market for new content and services.

Since moving to Adobe Experience Manager, the technology team can now create templates and components so that marketing teams can quickly create and manage website creation, fostering independence and creativity.
Morningstar
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Mountain View, California
 
Centralised asset management empowers content creators and quickens production.
Synopsys is a software leader well known in the semiconductor industry. When the company decided to branch out into software security, they needed a way to tell their story to new markets. This required them to re-work their website to better engage customers with fresh and exciting content, empower teams to create content quickly and consolidate websites of acquired companies into the Synopsys brand.

Because they had assets spread across siloed systems, even minor site updates could take hours to complete, as content creators had to rely on the web team to upload any new assets to their content platform. With Adobe Experience Manager, content creators can now develop and manage approved assets themselves in real time — all from one centralised location. And because they no longer have to depend on developers or a centralised web team for updates, they can train more people to produce content, speeding up the content creation process.
Synopsys
Synopsys improves operational efficiencies by 40x with a new digital platform.
synopsys  
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Make meaningful connections.

 

    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Aargau, Switzerland
 
Responsive web approach increases engagement and reduces churn.
Franke Group is a global provider of kitchen and catering systems that runs 68 branches on 4 continents and exports goods to more than 100 countries. Striving for more synergy between their various divisions and a better customer experience, they launched a company-wide digital transformation strategy focusing on consistent brand presence and emotional customer interactions.  

Partnering with implementation vendor One-Inside and with the help of Adobe Experience Manager, Franke applied a responsive web approach to all its online properties and started targeting customers with more emotional content. Using virtual reality, the company also created a digital showroom, providing customers with a realistic view of their new kitchen at an early stage and allowing them to experience it based on their personal tastes.

With the enhanced focus on emotional content, including the ability to experience their solutions in three dimensions, the company increased time spent on their website by 40 per cent and reduced churn rate by 15 per cent.
Franke
Franke Group drives digital transformation.
franke  
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Zurich, Switzerland
 
Customer-focused content and integrated systems simplify the buying process.
Sunrise Communications Group, a telecommunications company, serves diverse audiences across channels, offering a number of products and services with different pricing models. With a focus on placing the customer front and centre, the company sought to deliver compelling customer experiences across all channels and brands while streamlining their business processes.

Using Adobe Experience Manager as their content hub, Sunrise ensures that customers see relevant content, placing the customer at the core of every interaction. Through an integration with SAP Hybris, Sunrise was able to quickly and flexibly adapt product pages, shopping baskets and purchase items, helping users to manage the entire purchase process in just a few steps. Marketing content produced for online channels is also re-used for kiosks in the company’s brick-and-mortar shops, providing a consistent experience for customers.

Sunrise
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Stay secure and scale effortlessly.

 

 

    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Amsterdam, Netherlands
 
Cloud-based services ease IT burden and reduce total cost of ownership.
One of the world’s most respected technology and manufacturing companies, Philips wanted to build a new digital platform from the ground up and empower its more than 500 content authors stretched across regions. To keep up with the scale and capacity needed to support the platform, they decided to move from an on-premise hosting environment to a cloud-based environment, working with Adobe Experience Manager Managed Services to ensure a smooth and successful transition. 
 
The new model helped support their goal to proactively release new functionality to both the business and their customers, enabling Philips to implement the latest features for development and service delivery, while reducing total cost of ownership. With Adobe taking care of code releases, testing and other aspects of IT development, Philips was able to focus their efforts on content creation, pushing new content out within minutes rather than days.
Philips
Phillips accelerates the creation of digital experiences with integrated data and content.
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Baltimore, Maryland
 
Managed services improve scalability and streamline IT workflow.
As one of the largest integrated energy providers in North America, Constellation sought to revamp its digital infrastructure to help them build customer relationships in the mass market. After analysing the growth projections for their business, they determined they needed to implement a scalable, easy-to-use content platform that would allow content authors to deliver digital information without IT support.

Constellation enlisted Adobe Experience Manager Managed Services to streamline the IT workflow and speed time to market for new websites. With Adobe managing the IT layer, configuring systems to comply with complex regulations around energy sales, digital marketing and product teams at Constellation can now focus on delivering exceptional customer experiences.

Since their website relaunch, Constellation has seen residential customer enrolment jump and more leads captured from small businesses. They’ve also increased agility and reduced bottlenecks by empowering non-technical authors to create and deliver content.

Consellation
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Set your content free.

Your digital experiences need to pivot as quickly as customers change screens, interests and moods. To make this happen, you’ve got to set your content free. The way Morningstar does, giving its marketing team the power to swiftly deliver important financial updates to customers without waiting for IT to step in. Or Franke Group and One-Inside, combining virtual reality, Internet of Things and social media to create the ultimate kitchen shopping experience — all using a single set of dynamic assets to connect with customers, from digital showroom to desktop and smartphone to tablet.

“With one digital copy of a three-dimensional product managed as content,” says Chris Henn, CTO at One-Inside, “we can travel around the globe in just a few seconds.”

Adobe

 

Why Adobe

 
Adobe Experience Manager gives marketers and IT teams one place to design, optimise and deliver experiences that adapt across web, mobile and any touchpoint in the customer journey.To learn more about building quickly adaptable experiences, visit www.adobe.com/go/contentmanagement.
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“Franke Group Drives Digital Transformation,” Adobe Customer Story, Franke Holding AG, March 2017.

“Franke Group Drives Digital Transformation (video),” Adobe Customer Story, Franke Holding AG, March 2017.

“From Silicon to Software,”
Adobe Customer Story, Synopsys, July 2017.

“Investing in the Future,”
Adobe Customer Story, Morningstar, August 2017.

“Philips Crafts a New Digital Identity,”
Adobe Customer Story, Philips, February 2017.

“Powering Online Relationships,” Adobe Customer Story, Constellation, August 2017.

“Sunrise Marries E-Commerce with Customer Experience,” Adobe Customer Story, Sunrise Communications Group AG, February 2017.