Media and entertainment firms invest in experience to affect their ROI.
We commissioned Forrester Consulting to evaluate the role of customer experience (CX) for businesses. We found that experience-driven media and entertainment firms are developing and delivering fresh experiences to meet the demand for more personalised and rich content.
Top media firms create rich experiences — every time.
77% of media and entertainment firms are going digital.
Media and entertainment firms accelerate their digital business and deliver premium content to their customers - all while improving ROI.
Revenue growth rules for 75% of media and entertainment firms.
In the next 12 months, increasing revenue is the top priority for media and entertainment organisations and CX is how they plan to steal the show.
Social media fires up 50% of media and entertainment firms.
When top media and entertainment firms use CX to improve their social media experiences, the customers win — and ROI gets a major boost.
Entertaining content is the #1 CX priority.
Leading media and entertainment firms are relying on CX to create compelling content and connection across channels and ultimately drive their ROI.
Read the full study to see how stellar content wins higher ROI.
Our commissioned study, conducted by Forrester Consulting, found that media and entertainment businesses are scoring better ROI with customised experiences and content. Read The Business Impact of Investing in Experience: A Spotlight on Media and Entertainment to learn more.